The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
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Similar John Hegarty quotes:
Other Digital Marketing Quotes :
- Be absorbed in what your customer is saying; be inspired by what your customer is meaning.
- On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.
- Consistency is key. Whenever you start, give your audience something to look forward to.
- Behind every sale there is a smile.
- The objective is not to make your links appear natural; the objective is that your links are natural.
- Reputation and influence must be earned. Social media is the quickest way to show your audience how good you are.
- Competition only exists in your head, not in the marketplace.
- Stories connect us at a human level that factual statements and logical arguments can’t possibly match.
- Sales is not about selling anymore, but about building trust and educating.
- Commit to a niche; try to stop being everything to everyone.
- If you can’t explain it to a 6-year old, you don’t know it yourself.
- Google only loves you when everyone else loves you first.
- To believe you, they should see you.
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
- Unless your message is that you have no message, you need a message.
- Marketers need to build digital relationships and reputation before closing a sale.
- A business without marketing is dead.
- Sell the results, not the nuts and bolts.
- No video is better than an amateur video, 1 negative review has more influence than 10 positive reviews.
- The world doesn’t celebrate your similarity but your difference
