The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
-
Post date
-
-
Posted in
Similar John Hegarty quotes:
Other Digital Marketing Quotes :
- Does your marketing promote the difference between good and bad or better and best?
- Content builds relationships. Relationships are built on trust. Trust drives revenue.
- The relentless act of invention and innovation and initiative is the best marketing asset.
- Don’t use social media to impress people; use it to impact people.
- People relate to people, and if your brand feels like people, they’ll relate to you, too.
- Try to say everything in an ad and you end up saying nothing.
- Business is leisure when you find pleasure in it.
- Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too.
- Viral marketing is almost like finding love. You have to stop doing it to actually make it happen.
- 67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.
- Noise is the primary hurdle we must overcome. We’re always one click away from being ignored.
- Don’t fight to be right, but fight when you are right.
- Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
- Marketing is no longer about the stuff you make but about the stories you tell.
- With traditional marketing, you tell people you are a rock star. With content marketing, you show them you’re a rock star.
- Tweet others the way you want to be tweeted.
- Marketing is what you do when your product is no good.
- Spreadsheets are more important to marketing than pretty pictures these days.
- Every great brand goes back to a courageous individual who dared to say ‘NO’ to the status quo.
- The best place to hide a dead body is page two of Google.
