The best ads are about the customer and how the product will change his life.
The best ads are about the customer and how the product will change his life.

Similar Roy H. Williams quotes:
Other Digital Marketing Quotes :
- Seven seconds. That’s all the time you have to make an impression. Is your business making a good one?
- Products are made in the factory, but brands are made in the mind
- Consistency is key. Whenever you start, give your audience something to look forward to.
- Before you create any more ‘great content,’ figure out how you are going to market it first.
- Build relationships, not links.
- Marketing without sales is dead.
- Business is leisure when you find pleasure in it.
- The only way to have great customers is to be one.
- People change, and so do their aspirations, and so should brands.
- Sex doesn’t sell anything other than itself
- Visibility without value is vanity
- Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
- There is as much to be learned from a man with little, as there is from a man with much.
- Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
- Lean brands are the result of continually testing assumptions.
- Stories connect us at a human level that factual statements and logical arguments can’t possibly match.
- The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
- Companies are built on logic. Brands are built on emotion!
- Captivate the attention of your customer by oozing credibility.
- Networking isn’t how many people you know, it’s how many people know you.