The best ads are about the customer and how the product will change his life.
The best ads are about the customer and how the product will change his life.

Similar Roy H. Williams quotes:
Other Digital Marketing Quotes :
- Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
- The future of branding is marketing with people, not at them.
- Don’t fight to be right, but fight when you are right.
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
- Marketing is no longer about the stuff you make but about the stories you tell.
- Remember, a great conversation with a customer is not debate practice. Be a learner, not an interrogator.
- Social may be sexy, but search still pays the bills.
- Don’t just create art to make money. Make money so you can create more art.
- Activate your followers, don’t just collect them like stamps.
- A man who stops advertising to save money is like a man who stops a clock to save time.
- The biggest mistake brands make are trying to sell their stuff rather than clarifying what people are actually buying.
- The objective of a website is to bring a visitor who brings another visitor.
- Marketing without sales is dead.
- Consistency is key. Whenever you start, give your audience something to look forward to.
- The purpose of marketing as a coach is for you to share and teach your solutions, strategies and systems of success.
- Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
- A good brand is not a company but a movement, not a product but an experience, not a seller but a storyteller and not a brand but a lifestyle.
- The secret of a high-ranking website is not its colors but its content.
- Leave Your Customers in a Better Spot then they found you, so they get in a habit of finding you.
- People can never get enough of something new and different.