What you say is not as important as who you are when you’re saying it.
What you say is not as important as who you are when you’re saying it.

Similar Bill Baren quotes:
Other Digital Marketing Quotes :
- Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.
- Competition only exists in your head, not in the marketplace.
- Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.
- If your stories are all about your products and services, that’s not storytelling. It’s a brochure.
- If your brand isn’t visible, it won’t be viable.
- advertising is the price you pay for having unremarkable product or service
- We navigate life by making decisions that maximize pleasure and/ or minimize pain.
- Don’t just create art to make money. Make money so you can create more art.
- When you are writing keep asking yourself so what until you are sure what is in it for the customer.
- Lean brands are the result of continually testing assumptions.
- You can have good or you can have cheap, but you cannot have both.
- In the information age, build a website before you build a workplace.
- Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
- If you think marketing is expensive, you’re doing it wrong
- You can follow others into mediocrity, or you can create something that will be remembered
- The best advertising is done by satisfied customers.
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
- The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
- A brand is a person that has a voice, evokes emotion and spreads a message.
- Make your customer the hero of your stories.