To sell something familiar, make it surprising. To sell something surprising, make it familiar.
To sell something familiar, make it surprising. To sell something surprising, make it familiar.
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Similar Derek Thompson quotes:
Other Digital Marketing Quotes :
- Marketing is really just about sharing your passion.
- Credibility comes from results. Everything else is just marketing.
- Consistency is key. Whenever you start, give your audience something to look forward to.
- Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.
- Better to be known for something than be forgotten for nothing.
- Content is the atomic particle of all digital marketing.
- Sex doesn’t sell anything other than itself
- Design is the ultimate influencer.
- It’s easier to love a brand when the brand loves you back.
- Advertising in the final analysis should be news. If it is not news it is worthless.
- Does your marketing promote the difference between good and bad or better and best?
- Don’t worry about the ones who don’t recognize your worth. Not everyone has an eye for talent.
- Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
- When you say the word marketing, do you think of serving? Until you do, you’re going to live far below your highest potential.
- The best advertising is done by satisfied customers.
- Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
- If your stories are all about your products and services, that’s not storytelling. It’s a brochure.
- All human aspirations are opportunities for brands to build relationships.
- Lean brands are the result of continually testing assumptions.
- If you don’t build a personal brand, someone else will brand you with the wrong label.
