To sell something familiar, make it surprising. To sell something surprising, make it familiar.
To sell something familiar, make it surprising. To sell something surprising, make it familiar.
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Similar Derek Thompson quotes:
Other Digital Marketing Quotes :
- Selling people things is a matter of determining their desires and figuring out how the product matches those desires.
- Every great brand goes back to a courageous individual who dared to say ‘NO’ to the status quo.
- a website without SEO is like a car with no gas
- Marketing communications is not a nice to have. It is a must have.
- Good marketing makes the company look smart. Great marketing makes the customer feel smart.
- MARKETING is not just a department, It is a CULTURE
- Be bold. Take risks. Get noticed.
- People relate to people, and if your brand feels like people, they’ll relate to you, too.
- advertising produces familiarity which produces sales
- Sex doesn’t sell anything other than itself
- Creators must deeply believe in what they’re manifesting in order for others to believe.
- Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.
- Old marketing was dictation. new marketing is communication. Change from Convince & Convert to Converse & Convert!
- The future of branding is marketing with people, not at them.
- Don’t promote negativity online and expect people to treat you with positivity in person.
- If you are an artist, learn science. If you are a scientist, cultivate art.
- We’re here to put a dent in the universe. Otherwise, why else even be here?
- The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
- The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’
- Movies take years to bring to theater, but hours to watch. Strikingly similar to success.
