To sell something familiar, make it surprising. To sell something surprising, make it familiar.
To sell something familiar, make it surprising. To sell something surprising, make it familiar.

Similar Derek Thompson quotes:
Other Digital Marketing Quotes :
- If you think implementing CRM is expensive, you are doing it wrong.
- Remember, a great conversation with a customer is not debate practice. Be a learner, not an interrogator.
- Marketers are focused and sales people are scattered!
- If your business is not a brand, it is a commodity.
- We, as a species, tend to over-generalize. That’s why our marketing strategies often suck
- The world doesn’t celebrate your similarity but your difference
- The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
- People LOVE change (when it’s about changing others). People HATE change (when it’s about changing themselves).
- Take your dreams off the ground to the clouds of business where your products will contribute to make the world a better place.
- When we care, we share.
- Content is king, but engagement is queen, and the lady rules the house!
- With traditional marketing, you tell people you are a rock star. With content marketing, you show them you’re a rock star.
- Making a product is just an activity, making a profit on a product is the achievement.
- Marketing is no longer about the stuff you make but the stories you tell.
- Build something 100 people love, not something 1 million people kind of like.
- Social media is nothing like traditional media. It should be used to listen, learn, engage, and build relationships.
- Don’t spend your time or money on being boring.
- There’s no such thing as overselling, only underdelivering.
- If you are in a competitive industry, great online reviews are not just nice to have, they are a requirement!
- Attention is a main asset in marketing.