To sell something familiar, make it surprising. To sell something surprising, make it familiar.
To sell something familiar, make it surprising. To sell something surprising, make it familiar.
-
Post date
-
-
Posted in
Similar Derek Thompson quotes:
Other Digital Marketing Quotes :
- People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe
- People relate to people, and if your brand feels like people, they’ll relate to you, too.
- A blue ocean strategic move can create brand equity that lasts for decades
- Advertising is legalized lying.
- The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
- With traditional marketing, you tell people you are a rock star. With content marketing, you show them you’re a rock star.
- Unfortunately, Moore’s Law Does Not Apply To Humans, But The Law Of Least Effort Does
- The smart business person sees an opportunity to generate referrals by collaborating with their competitors.
- Every great brand goes back to a courageous individual who dared to say ‘NO’ to the status quo.
- If your content isn’t driving conversation, you’re doing it wrong.
- Old marketing was dictation. new marketing is communication. Change from Convince & Convert to Converse & Convert!
- Marketing is no longer about the stuff you make but about the stories you tell.
- Take your dreams off the ground to the clouds of business where your products will contribute to make the world a better place.
- A true businessman capitalizes off other people’s failures & problems.
- Absolutisms Are Good For T-shirts, Not For Marketing
- Reputation and influence must be earned. Social media is the quickest way to show your audience how good you are.
- A makeover is the rebranding of a human being.
- A Brand is what a Business/Person does… a Reputation is what people Remember and Share.
- Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.
- If everything is important, then nothing is important
