To sell something familiar, make it surprising. To sell something surprising, make it familiar.
To sell something familiar, make it surprising. To sell something surprising, make it familiar.
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Similar Derek Thompson quotes:
Other Digital Marketing Quotes :
- The biggest risk is not in what you build. It is in not supporting what you build.
- Advertising in the final analysis should be news. If it is not news it is worthless.
- People buy for their reasons, not yours.
- Investing in digital marketing is cheaper than doing nothing at all.
- Branding is the art of differentiation
- Brands can only stand out if they know where they stand. Values matter.
- Old marketing was dictation. new marketing is communication. Change from Convince & Convert to Converse & Convert!
- Commit to a niche; try to stop being everything to everyone.
- When you say the word marketing, do you think of serving? Until you do, you’re going to live far below your highest potential.
- Marketers need to build digital relationships and reputation before closing a sale.
- If your stories are all about your products and services, that’s not storytelling. It’s a brochure.
- What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution.
- Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
- Noise is the primary hurdle we must overcome. We’re always one click away from being ignored.
- Your brand is not what you sell.
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
- If everything is important, then nothing is important
- Content is the atomic particle of all digital marketing.
- A blue ocean strategic move can create brand equity that lasts for decades
- Advertising is very powerful as it brings a business out of the darkness to the light and brings your products closer to your buyers.
