The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.

Similar John Hegarty quotes:
Other Digital Marketing Quotes :
- Quality sells itself. No hype needed.
- Activate your followers, don’t just collect them like stamps.
- If something is built to show, it’s build to grow.
- Social media allows big companies to act small again.
- You can’t expect the level of excitement of your audience to be greater than your own.
- We’re here to put a dent in the universe. Otherwise, why else even be here?
- Reputation and influence must be earned. Social media is the quickest way to show your audience how good you are.
- Products are made in the factory, but brands are made in the mind
- The purpose of marketing as a coach is for you to share and teach your solutions, strategies and systems of success.
- Selling without purpose is as empty as a body without a soul.
- The future of branding is marketing with people, not at them.
- Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.
- In order to engage on social, in order to attract customers, regardless of what kind of customer you have, you have to build trust.
- The fate of your company is in the hands of your people. Train them well.
- If your business is not a brand, it is a commodity.
- A true businessman capitalizes off other people’s failures & problems.
- There’s no such thing as overselling, only underdelivering.
- Marketers need to build digital relationships and reputation before closing a sale.
- Remember, a great conversation with a customer is not debate practice. Be a learner, not an interrogator.
- Advertisement shouldn’t look like information, it should look like a promise.