The consumer is not a moron; she is your wife.
The consumer is not a moron; she is your wife.

Similar David Ogilvy quotes:
Other Digital Marketing Quotes :
- Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.
- Unless your message is that you have no message, you need a message.
- Brands can only stand out if they know where they stand. Values matter.
- The thing is, If you try to market to everyone, then you successfully market to no one.
- Your brand is the story unfolding in all customer touch points
- Advertising brings in customers, but word-of-mouth brings in the best customers.
- In a noisy and disruptive era, no one owes you their attention
- Activate your followers, don’t just collect them like stamps.
- Marketers need to build digital relationships and reputation before closing a sale.
- The fate of your company is in the hands of your people. Train them well.
- Noise is the primary hurdle we must overcome. We’re always one click away from being ignored.
- Don’t try to follow trends. Create them.
- Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.
- The time spent building a solid foundation will pay for itself ten-fold.
- Reputation is everything when it comes to building a digital brand
- Until you’ve lost your reputation, you’ll never realise the true value of good branding
- All human aspirations are opportunities for brands to build relationships.
- Good Marketing Is Simply Chemistry: Dopamine, Norepinephrine And Oxytocin. Nothing More
- Tweet others the way you want to be tweeted.
- Don’t use social media to impress people; use it to impact people.