The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.

Similar Steve Woodruff quotes:
Other Digital Marketing Quotes :
- It shouldn’t be easy. It should be good.
- Ensure customers know who you are and what you stand for by keeping your brand consistent across all touchpoints.
- You can’t sell anything if you can’t tell anything.
- We all lean into messages that speak to us rather than above us or at us.
- Little questions can sometimes solve big problems.
- It is hard to find things that won’t sell online.
- People buy for their reasons, not yours.
- Today, it’s not about ‘Get the Traffic’ – It’s about ‘Get the Targeted and Relevant Traffic.’
- Content Is King, Distribution is Queen
- If your competitors start copying you, then you are doing something right!
- Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
- The world doesn’t celebrate your similarity but your difference
- The only way to have great customers is to be one.
- Marketing has never been about keywords, it’s about people.
- Investing in digital marketing is cheaper than doing nothing at all.
- Make your customer the hero of your stories.
- Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.
- You can follow others into mediocrity, or you can create something that will be remembered
- The average millennial attention span is now 10 seconds, which means you might not catch the end of th.
- Content should ask people to do something and reward them for it.