The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
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Similar Steve Woodruff quotes:
Other Digital Marketing Quotes :
- Remember, a great conversation with a customer is not debate practice. Be a learner, not an interrogator.
- The core livelihood of a business revolves on efficient and effective marketing.
- High pressure salesmen focus on the short term incentives to outweigh the long term cons
- Sometimes I disagree with me too. It gives me perspective.
- The fate of your company is in the hands of your people. Train them well.
- In order to engage on social, in order to attract customers, regardless of what kind of customer you have, you have to build trust.
- Captivate the attention of your customer by oozing credibility.
- The best reason someone talks about you is because they’re actually talking about themselves.
- Does your marketing promote the difference between good and bad or better and best?
- Design is the ultimate influencer.
- Marketers are focused and sales people are scattered!
- There’s No Good And Evil In Marketing. It’s All Very Darwinian, Actually
- Don’t build links. Build relationships.
- Content is the atomic particle of all digital marketing.
- MARKETING is not just a department, It is a CULTURE
- It is doubt that advance knowledge, not certitude
- Making a product is just an activity, making a profit on a product is the achievement.
- Make it so obvious even a computer couldn’t be confused.
- Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.
- You cannot buy engagement. You have to build engagement.
