The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.

Similar Steve Woodruff quotes:
Other Digital Marketing Quotes :
- Sales is not about selling anymore, but about building trust and educating.
- Tweet others the way you want to be tweeted.
- At the center of all achievement is personal growth.
- To be inefficient and effective is better than being efficient and ineffective.
- People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe
- The biggest risk is not in what you build. It is in not supporting what you build.
- A brand must have a long term vision, mission and values in addition to a simple story with a value proposition communicated by consistent visuals.
- Build relationships, not links.
- SEO is a noun, verb and adjective.
- Remember, a great conversation with a customer is not debate practice. Be a learner, not an interrogator.
- Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too.
- Speak to your audience in their language about what’s in their heart.
- The best place to hide a dead body is page two of Google.
- People relate to people, and if your brand feels like people, they’ll relate to you, too.
- Creators must deeply believe in what they’re manifesting in order for others to believe.
- Marketing is an investment that generally generates long term results.
- Understanding who isn’t your ideal customer sometimes helps you better clarify who is.
- Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
- What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution.
- Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.