The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
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Similar Steve Woodruff quotes:
Other Digital Marketing Quotes :
- Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
- Captivate the attention of your customer by oozing credibility.
- The best marketing doesn’t feel like marketing.
- Little questions can sometimes solve big problems.
- The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die.
- You can’t sell anything if you can’t tell anything.
- Either write something worth reading or do something worth writing about.
- I think nowadays, you need to do inbound and outbound-it’s crucial to do both.
- Speak to your audience in their language about what’s in their heart.
- In a noisy and disruptive era, no one owes you their attention
- The power of the brand is not in the name but what has been invested in that name over the years.
- Better to teach a man to fish who already loves to fish.
- Competition only exists in your head, not in the marketplace.
- Lean brands are the result of continually testing assumptions.
- Word-of-mouth marketing is the best form of Free promotion
- You can ‘hypergrow’ all you want. Without roots, you won’t stand a storm.
- Content is fire. Social media is gasoline.
- Content is king, but engagement is queen, and the lady rules the house!
- Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
- Rule number one is if it’s not good, don’t share it.
