The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.

Similar Steve Woodruff quotes:
Other Digital Marketing Quotes :
- The smart business person sees an opportunity to generate referrals by collaborating with their competitors.
- Good Marketing Is Simply Chemistry: Dopamine, Norepinephrine And Oxytocin. Nothing More
- To sell something familiar, make it surprising. To sell something surprising, make it familiar.
- If everything is important, then nothing is important
- Content Is King, Distribution is Queen
- Content is king, but engagement is queen, and the lady rules the house!
- Does your marketing promote the difference between good and bad or better and best?
- I think nowadays, you need to do inbound and outbound-it’s crucial to do both.
- To win at semantic search you need more people than are on your payroll.
- Captivate the attention of your customer by oozing credibility.
- It’s about Moments, not Milestones.
- Movies take years to bring to theater, but hours to watch. Strikingly similar to success.
- Locking in your brand and pairing it with a coherent story is the first step to being a rainmaker.
- Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
- Be a learning machine. What made you money last year, won’t necessarily make you money this and next year.
- If something is built to show, it’s build to grow.
- Recommending your content as must have or must watch loses its value at the very same second.
- SEO isn’t about gaming the system anymore; it’s about learning how to play by the rules.
- Dreams are less influential than actions and actions are less influential than results.
- We navigate life by making decisions that maximize pleasure and/ or minimize pain.