The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.

Similar Steve Woodruff quotes:
Other Digital Marketing Quotes :
- Before you create any more ‘great content,’ figure out how you are going to market it first.
- There is as much to be learned from a man with little, as there is from a man with much.
- Marketing is an investment. Don’t treat it like sales.
- Advertising is legalized lying.
- The future of branding is marketing with people, not at them.
- Be yourself. Everyone else is already taken.
- Content should ask people to do something and reward them for it.
- Better to teach a man to fish who already loves to fish.
- If you don’t build a personal brand, someone else will brand you with the wrong label.
- If you are in a competitive industry, great online reviews are not just nice to have, they are a requirement!
- Don’t build links. Build relationships.
- If everything is important, then nothing is important
- The easiest thing to sell is truth.
- If your content isn’t driving conversation, you’re doing it wrong.
- Captivate the attention of your customer by oozing credibility.
- Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
- Be bold. Take risks. Get noticed.
- Sometimes I disagree with me too. It gives me perspective.
- Consistency is key. Whenever you start, give your audience something to look forward to.
- The thing is, If you try to market to everyone, then you successfully market to no one.