Marketing is no longer about the stuff you make but about the stories you tell.
Marketing is no longer about the stuff you make but about the stories you tell.

Similar Seth Godin quotes:
Other Digital Marketing Quotes :
- The consumer is not a moron; she is your wife.
- Synergy without strategy results to waste of energy.
- Relationships are the currency of business.
- The best ads are about the customer and how the product will change his life.
- Marketing is the art of washing one’s clean laundry in public.
- In the information age, build a website before you build a workplace.
- To believe you, they should see you.
- Websites promote you 24/7: No employee will do that.
- Try to say everything in an ad and you end up saying nothing.
- Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
- Having a lot of data do not always mean having the right data.
- The only way to have great customers is to be one.
- People LOVE change (when it’s about changing others). People HATE change (when it’s about changing themselves).
- In order to engage on social, in order to attract customers, regardless of what kind of customer you have, you have to build trust.
- The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’
- Marketing is what you do when your product is no good.
- Your brand is what people say about you when you’re not around.
- Activate your followers, don’t just collect them like stamps.
- Sometimes I disagree with me too. It gives me perspective.
- Fifty-six percent of traffic comes from 10 percent of content. Invest in your home runs.