Marketing is no longer about the stuff you make but about the stories you tell.
Marketing is no longer about the stuff you make but about the stories you tell.

Similar Seth Godin quotes:
Other Digital Marketing Quotes :
- Selling is a sacred trust between buyer and seller.
- People change, and so do their aspirations, and so should brands.
- My view on marketing is, it is the art of is identifying a market and choosing what to do with it.
- High pressure salesmen focus on the short term incentives to outweigh the long term cons
- A business that is not in love with its customers, but only the money they bring, should not expect love back.
- If you are an artist, learn science. If you are a scientist, cultivate art.
- If you think implementing CRM is expensive, you are doing it wrong.
- Companies are built on logic. Brands are built on emotion!
- Advertising is legalized lying.
- If there is one trait that your brand must speak of, it is trust.
- In the end, every startup is different. But in the beginning every startup is the same.
- 67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.
- Content marketing is the gap between what brands produce and what consumers actually want.
- People change, and so do their aspirations, and so should brands.
- Marketing is no longer about the stuff you make but the stories you tell.
- Tweet others the way you want to be tweeted.
- Don’t build links. Build relationships.
- Build systems for the business to come, not the business you have.
- Be a learning machine. What made you money last year, won’t necessarily make you money this and next year.
- Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.