The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
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Similar Steve Woodruff quotes:
Other Digital Marketing Quotes :
- Advertising in the final analysis should be news. If it is not news it is worthless.
- Entrepreneurs don’t ask for permission. They act per a mission.
- The biggest mistake brands make are trying to sell their stuff rather than clarifying what people are actually buying.
- Your culture is your brand.
- If everyone could see it, then it wouldn’t be a Vision
- The best reason someone talks about you is because they’re actually talking about themselves.
- Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
- Business is more than selling.
- Don’t just create art to make money. Make money so you can create more art.
- 67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.
- Sex doesn’t sell anything other than itself
- Content builds relationships. Relationships are built on trust. Trust drives revenue.
- Speak to your audience in their language about what’s in their heart.
- The best ads are about the customer and how the product will change his life.
- Content Isn’t King, It’s the Kingdom.
- Reputation and influence must be earned. Social media is the quickest way to show your audience how good you are.
- When you brand yourself properly, the competition becomes irrelevant.
- Start thinking about a consumer’s Path to Purpose along her Path to Purchase.
- People change, and so do their aspirations, and so should brands.
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
