The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.

Similar Steve Woodruff quotes:
Other Digital Marketing Quotes :
- The best reason someone talks about you is because they’re actually talking about themselves.
- Marketing is a contest, a sale is its prize.
- Needs are imposed by nature. Wants are sold by society.
- Unfortunately, Moore’s Law Does Not Apply To Humans, But The Law Of Least Effort Does
- Regular content update and regular backlink means more traffics.
- A brand is a person that has a voice, evokes emotion and spreads a message.
- Instead of trying to sell, Try to explain & in this way you will be selling more than that.
- You may forget the toys you buy and break, but you’ll always remember the experiences and memories you create.
- Marketing is really just about sharing your passion.
- If you think marketing is expensive, you’re doing it wrong
- When you are writing keep asking yourself so what until you are sure what is in it for the customer.
- You can follow others into mediocrity, or you can create something that will be remembered
- Content marketing is the gap between what brands produce and what consumers actually want.
- When we care, we share.
- If you are in a competitive industry, great online reviews are not just nice to have, they are a requirement!
- The relentless act of invention and innovation and initiative is the best marketing asset.
- advertising is the price you pay for having unremarkable product or service
- Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
- A true businessman capitalizes off other people’s failures & problems.
- The biggest mistake brands make are trying to sell their stuff rather than clarifying what people are actually buying.