The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.

Similar Steve Woodruff quotes:
Other Digital Marketing Quotes :
- Failure to nurture prospects is the number 1 reason digital marketing campaigns fail.
- You can’t sell anything if you can’t tell anything.
- Sex doesn’t sell anything other than itself
- A man who stops advertising to save money is like a man who stops a clock to save time.
- The world doesn’t celebrate your similarity but your difference
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
- Absolutisms Are Good For T-shirts, Not For Marketing
- Social may be sexy, but search still pays the bills.
- With traditional marketing, you tell people you are a rock star. With content marketing, you show them you’re a rock star.
- Your brand is the story unfolding in all customer touch points
- Marketing is really just about sharing your passion.
- People relate to people, and if your brand feels like people, they’ll relate to you, too.
- Take your dreams off the ground to the clouds of business where your products will contribute to make the world a better place.
- Today, it’s not about ‘Get the Traffic’ – It’s about ‘Get the Targeted and Relevant Traffic.’
- Most of digital marketing is nothing but free information or free entertainment
- If you’re not paying for a service then you are the product, and you also are being used as a guinea pig.
- Conversation with customers will increase sales, even if the product or service is never mentioned.
- Marketing is an investment that generally generates long term results.
- Movies take years to bring to theater, but hours to watch. Strikingly similar to success.
- Word-of-mouth marketing is the best form of Free promotion