Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

Similar Laura Busche quotes:
Other Digital Marketing Quotes :
- A brand must have a long term vision, mission and values in addition to a simple story with a value proposition communicated by consistent visuals.
- Having a lot of data do not always mean having the right data.
- Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.
- Your USP is never what you think it is. It is what your customer think it is.
- Just because you work, doesn’t mean you’re working on the right thing.
- The three essential elements of an effective SEO are effective communication, useful information and high-quality backlinks.
- Selling people things is a matter of determining their desires and figuring out how the product matches those desires.
- Your brand is what people say about you when you’re not around.
- Quality sells itself. No hype needed.
- Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too.
- The best place to hide a dead body is page two of Google.
- If you don’t build a personal brand, someone else will brand you with the wrong label.
- Advertising is very powerful as it brings a business out of the darkness to the light and brings your products closer to your buyers.
- The smart business person sees an opportunity to generate referrals by collaborating with their competitors.
- We need to stop interrupting what people are interested in and be what people are interested in.
- You have to be smart. The Easy day are over.
- It’s easier to love a brand when the brand loves you back.
- The consumer is not a moron; she is your wife.
- Give your idea a chance. You’ll never hit a home run (or a base hit for that matter) if you don’t swing.
- It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.