Make your customer the hero of your stories.
Make your customer the hero of your stories.
-
Post date
-
-
Posted in
Similar Ann Handley quotes:
Other Digital Marketing Quotes :
- Investing in digital marketing is cheaper than doing nothing at all.
- The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
- You can have good or you can have cheap, but you cannot have both.
- Remember, a great conversation with a customer is not debate practice. Be a learner, not an interrogator.
- Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
- Sales is not about selling anymore, but about building trust and educating.
- A brand is a person that has a voice, evokes emotion and spreads a message.
- Be absorbed in what your customer is saying; be inspired by what your customer is meaning.
- In the Hype Machine, everyone is a digital marketer, whether we’re fighting for ideas or for consumer dollars.
- Content builds relationships. Relationships are built on trust. Trust drives revenue.
- You either make business your lifestyle, or business becomes your lifestyle.
- Make your product easier to buy than your competition, or you will find your customers buying from them, not you.
- When positioning a brand, aggressively avoid becoming a me too by assertively being a who else?
- On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.
- At the start of every conversation ask yourself what can I give, not what can I take.
- If your business is not a brand, it is a commodity.
- Build systems for the business to come, not the business you have.
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
- Brands are all about experience. Experience is all about emotion.
- No website can stand without a strong backbone. And that backbone is technical SEO.
