Good marketing makes the company look smart. Great marketing makes the customer feel smart.
Good marketing makes the company look smart. Great marketing makes the customer feel smart.

Similar Joe Chernov quotes:
Other Digital Marketing Quotes :
- Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.
- Be a learning machine. What made you money last year, won’t necessarily make you money this and next year.
- Sometimes the questions are complicated and the answers are simple.
- Oscar Wilde once said, Whatever is popular is wrong.
- Your WHY for your BRAND is more important than the HOW.
- If there is one trait that your brand must speak of, it is trust.
- Recommending your content as must have or must watch loses its value at the very same second.
- Sales is not about selling anymore, but about building trust and educating.
- Try to say everything in an ad and you end up saying nothing.
- Don’t fight to be right, but fight when you are right.
- Don’t try to follow trends. Create them.
- It shouldn’t be easy. It should be good.
- You cannot buy engagement. You have to build engagement.
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
- If you get bored with social media, it’s because you are trying to get more value than you create.
- People need to be educated so that they can make intelligent moral choices
- High pressure salesmen focus on the short term incentives to outweigh the long term cons
- Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.
- Before you create any more ‘great content,’ figure out how you are going to market it first.
- My view on marketing is, it is the art of is identifying a market and choosing what to do with it.