Good marketing makes the company look smart. Great marketing makes the customer feel smart.
Good marketing makes the company look smart. Great marketing makes the customer feel smart.

Similar Joe Chernov quotes:
Other Digital Marketing Quotes :
- Sometimes the questions are complicated and the answers are simple.
- Marketing is no longer about the stuff that you make, but about the stories you tell.
- Tweet others the way you want to be tweeted.
- Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
- Don’t build links. Build relationships.
- People relate to people, and if your brand feels like people, they’ll relate to you, too.
- The only way to have great customers is to be one.
- We’re here to put a dent in the universe. Otherwise, why else even be here?
- Your brand is not what you sell.
- In the information age, build a website before you build a workplace.
- If you are in a competitive industry, great online reviews are not just nice to have, they are a requirement!
- The best marketing strategy ever: CARE.
- If your competitors start copying you, then you are doing something right!
- Start thinking about a consumer’s Path to Purpose along her Path to Purchase.
- Little questions can sometimes solve big problems.
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
- Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
- The first step to success in any business is to ask your customers what they want.
- Create value, not bait!
- If your content isn’t driving conversation, you’re doing it wrong.