Content should ask people to do something and reward them for it.
Content should ask people to do something and reward them for it.

Similar Lee Odden quotes:
Other Digital Marketing Quotes :
- You can’t change the world if the world doesn’t know who you are.
- What story will your life tell? Love your story. Live your story. Lead your story.
- Old marketing was dictation. new marketing is communication. Change from Convince & Convert to Converse & Convert!
- People LOVE change (when it’s about changing others). People HATE change (when it’s about changing themselves).
- Your brand is not what you sell.
- Spreadsheets are more important to marketing than pretty pictures these days.
- Marketing is a contest, a sale is its prize.
- Always remember, Brand exists in the consumers mind, so the brand is owned by the user.
- Don’t worry about the ones who don’t recognize your worth. Not everyone has an eye for talent.
- Competition only exists in your head, not in the marketplace.
- Marketing is no longer about the stuff that you make, but about the stories you tell.
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
- Unless your message is that you have no message, you need a message.
- Life isn’t about having, it’s about experiencing.
- You can follow others into mediocrity, or you can create something that will be remembered
- Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
- Advertising brings in customers, but word-of-mouth brings in the best customers.
- Consistency is key. Whenever you start, give your audience something to look forward to.
- Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.
- The power of the brand is not in the name but what has been invested in that name over the years.