To sell something familiar, make it surprising. To sell something surprising, make it familiar.
To sell something familiar, make it surprising. To sell something surprising, make it familiar.
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Similar Derek Thompson quotes:
Other Digital Marketing Quotes :
- People relate to people, and if your brand feels like people, they’ll relate to you, too.
- People need to be educated so that they can make intelligent moral choices
- I think nowadays, you need to do inbound and outbound-it’s crucial to do both.
- Today, it’s not about ‘Get the Traffic’ – It’s about ‘Get the Targeted and Relevant Traffic.’
- Products are made in the factory, but brands are made in the mind
- Don’t worry about the ones who don’t recognize your worth. Not everyone has an eye for talent.
- Competition only exists in your head, not in the marketplace.
- Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.
- Viral marketing is almost like finding love. You have to stop doing it to actually make it happen.
- People LOVE change (when it’s about changing others). People HATE change (when it’s about changing themselves).
- Create value, not bait!
- Marketers are focused and sales people are scattered!
- The biggest mistake brands make are trying to sell their stuff rather than clarifying what people are actually buying.
- No video is better than an amateur video, 1 negative review has more influence than 10 positive reviews.
- What are you doing to serve your customers a little more every day?
- Convenience will put you out of business!
- If your business is not a brand, it is a commodity.
- You can’t be it for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.
- There are a lot of opportunities that you can discover by listening closely to what your customers are saying.
- Consistency is key. Whenever you start, give your audience something to look forward to.
