Sell the results, not the nuts and bolts.
Sell the results, not the nuts and bolts.

Similar Richie Norton quotes:
Other Entrepreneurship :
- if you really want to become a rich, then start sharing everything you have
- The good news for shareowners is that a single big winning bet can more than cover the cost of many losers.
- The way to screw up somebody’s life is to give them what they want.
- Entrepreneurship is neither a science nor an art. It is a practice.
- Give your idea a chance. You’ll never hit a home run if you don’t swing.
- Success doesn’t suddenly fall out of the sky into your lap. It’s the result of taking one step, each day, in the direction of your dreams.
- You know if you make a customer unhappy, they won’t tell five friends, they’ll tell 5,000 friends.
- Entrepreneurs should always aim to play the long game. Instant gratification cannot build a legacy.
- Big things begin with big thinking.
- Many companies describe themselves as customer-focused, but few walk the walk. Most big technology companies are competitor focused.
- The only thing worse than starting something and failing… is not starting something.
- It’s OK to have your eggs in one basket as long as you control what happens to that basket.
- Don’t delude yourself into thinking something’s working when it’s not, or you’re gonna get fixated on a bad solution.
- Those who are crazy enough to think they can change the world usually do.
- Have no fear of perfection – you’ll never reach it.
- People rarely succeed unless they have fun in what they are doing.
- Whatever the mind can conceive and believe, the mind can achieve.
- If you can dream it, you can do it.
- Go as far as you can see and you will see further.
- Fly, if you are tired of walking.