Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Similar Philip Kotler quotes:
Other Digital Marketing Quotes :
- On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.
- There’s No Good And Evil In Marketing. It’s All Very Darwinian, Actually
- In the end, every startup is different. But in the beginning every startup is the same.
- What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution.
- You either make business your lifestyle, or business becomes your lifestyle.
- Don’t promote negativity online and expect people to treat you with positivity in person.
- Be a learning machine. What made you money last year, won’t necessarily make you money this and next year.
- Activate your followers, don’t just collect them like stamps.
- In the Hype Machine, everyone is a digital marketer, whether we’re fighting for ideas or for consumer dollars.
- The best reason someone talks about you is because they’re actually talking about themselves.
- In the information age, build a website before you build a workplace.
- Reputation is everything when it comes to building a digital brand
- Imagination without vision, is like a brand with no passion
- To be inefficient and effective is better than being efficient and ineffective.
- It is not your job to prove your value to anyone. It is your job to find the people that already value what you do.
- Selling is a sacred trust between buyer and seller.
- A good brand is not a company but a movement, not a product but an experience, not a seller but a storyteller and not a brand but a lifestyle.
- A website without SEO is like a vehicle without fuel
- The Best Marketing Is Education!
- Spreadsheets are more important to marketing than pretty pictures these days.