Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
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Similar Philip Kotler quotes:
Other Digital Marketing Quotes :
- Captivate the attention of your customer by oozing credibility.
- Marketing is no longer about the stuff you make but about the stories you tell.
- Investing in digital marketing is cheaper than doing nothing at all.
- Unfortunately, Moore’s Law Does Not Apply To Humans, But The Law Of Least Effort Does
- Selling is a sacred trust between buyer and seller.
- Stories connect us at a human level that factual statements and logical arguments can’t possibly match.
- If your competitors start copying you, then you are doing something right!
- Start thinking about a consumer’s Path to Purpose along her Path to Purchase.
- The world doesn’t celebrate your similarity but your difference
- Imagination without vision, is like a brand with no passion
- It’s about Moments, not Milestones.
- The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
- We need to stop interrupting what people are interested in and be what people are interested in.
- Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.
- Consumers care less about your brand’s vision statement, they want value delivered
- People change, and so do their aspirations, and so should brands.
- On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.
- advertising produces familiarity which produces sales
- 67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.
