Marketing is no longer about the stuff that you make, but about the stories you tell.
Marketing is no longer about the stuff that you make, but about the stories you tell.

Similar Seth Godin quotes:
Other Digital Marketing Quotes :
- If you are an artist, learn science. If you are a scientist, cultivate art.
- The best place to hide a dead body is page two of Google.
- Creators must deeply believe in what they’re manifesting in order for others to believe.
- Give your idea a chance. You’ll never hit a home run (or a base hit for that matter) if you don’t swing.
- Consumers care less about your brand’s vision statement, they want value delivered
- Content is fire. Social media is gasoline.
- The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die.
- Advertising in the final analysis should be news. If it is not news it is worthless.
- A true businessman capitalizes off other people’s failures & problems.
- In the information age, build a website before you build a workplace.
- Content is king, but engagement is queen, and the lady rules the house!
- The power of the brand is not in the name but what has been invested in that name over the years.
- We need to stop interrupting what people are interested in and be what people are interested in.
- There are a lot of opportunities that you can discover by listening closely to what your customers are saying.
- Locking in your brand and pairing it with a coherent story is the first step to being a rainmaker.
- Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.
- A man who stops advertising to save money is like a man who stops a clock to save time.
- A brand must have a long term vision, mission and values in addition to a simple story with a value proposition communicated by consistent visuals.
- We’re here to put a dent in the universe. Otherwise, why else even be here?
- No website can stand without a strong backbone. And that backbone is technical SEO.