Marketing is no longer about the stuff that you make, but about the stories you tell.
Marketing is no longer about the stuff that you make, but about the stories you tell.

Similar Seth Godin quotes:
Other Digital Marketing Quotes :
- Don’t fight to be right, but fight when you are right.
- Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.
- 90 percent of all Gillette shavers are bought by women for the men in their lives
- A business that is not in love with its customers, but only the money they bring, should not expect love back.
- Awareness does not pay your rent.
- When positioning a brand, aggressively avoid becoming a me too by assertively being a who else?
- There is as much to be learned from a man with little, as there is from a man with much.
- advertising is the price you pay for having unremarkable product or service
- People change, and so do their aspirations, and so should brands.
- The relentless act of invention and innovation and initiative is the best marketing asset.
- If you are in a competitive industry, great online reviews are not just nice to have, they are a requirement!
- The best marketing strategy ever: CARE.
- Spreadsheets are more important to marketing than pretty pictures these days.
- Content is the atomic particle of all digital marketing.
- The best ads are about the customer and how the product will change his life.
- Noise is the primary hurdle we must overcome. We’re always one click away from being ignored.
- There’s No Magic In Marketing. Just Dopamine
- A brand must have a long term vision, mission and values in addition to a simple story with a value proposition communicated by consistent visuals.
- advertising produces familiarity which produces sales
- Sometimes I disagree with me too. It gives me perspective.