If your stories are all about your products and services, that’s not storytelling. It’s a brochure.
If your stories are all about your products and services, that’s not storytelling. It’s a brochure.
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Similar Jay Baer quotes:
Other Digital Marketing Quotes :
- Competition only exists in your head, not in the marketplace.
- Content builds relationships. Relationships are built on trust. Trust drives revenue.
- You cannot buy engagement. You have to build engagement.
- Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.
- The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
- High pressure salesmen focus on the short term incentives to outweigh the long term cons
- People don’t buy what you do, they buy why you do it.
- With traditional marketing, you tell people you are a rock star. With content marketing, you show them you’re a rock star.
- Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
- Business is more than selling.
- Marketing is an investment that generally generates long term results.
- The easiest thing to sell is truth.
- Your brand is the story unfolding in all customer touch points
- It is doubt that advance knowledge, not certitude
- A brand is a person that has a voice, evokes emotion and spreads a message.
- Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them and they may come and stay.
- The best reason someone talks about you is because they’re actually talking about themselves.
- Networking isn’t how many people you know, it’s how many people know you.
- It is hard to find things that won’t sell online.
- Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
