If your stories are all about your products and services, that’s not storytelling. It’s a brochure.
If your stories are all about your products and services, that’s not storytelling. It’s a brochure.

Similar Jay Baer quotes:
Other Digital Marketing Quotes :
- Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.
- Every vision needs a plan and every plan needs a vision
- The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
- advertising produces familiarity which produces sales
- Your WHY for your BRAND is more important than the HOW.
- Sell the results, not the nuts and bolts.
- Don’t be a one hit wonder. Daringly disrupt the marketplace again and again.
- Brand is just a perception, and perception will match reality over time.
- Marketing is a contest, a sale is its prize.
- Movies take years to bring to theater, but hours to watch. Strikingly similar to success.
- Content Is King, Distribution is Queen
- There is as much to be learned from a man with little, as there is from a man with much.
- Always remember, Brand exists in the consumers mind, so the brand is owned by the user.
- A true businessman capitalizes off other people’s failures & problems.
- Unfortunately, Moore’s Law Does Not Apply To Humans, But The Law Of Least Effort Does
- When positioning a brand, aggressively avoid becoming a me too by assertively being a who else?
- You may forget the toys you buy and break, but you’ll always remember the experiences and memories you create.
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
- Understanding who isn’t your ideal customer sometimes helps you better clarify who is.
- Content is king, but engagement is queen, and the lady rules the house!