Branding is the art of differentiation
Branding is the art of differentiation
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Similar David Brier quotes:
Other Digital Marketing Quotes :
- No video is better than an amateur video, 1 negative review has more influence than 10 positive reviews.
- The first step to success in any business is to ask your customers what they want.
- All human aspirations are opportunities for brands to build relationships.
- If something is built to show, it’s build to grow.
- Does your marketing promote the difference between good and bad or better and best?
- Your brand is the story unfolding in all customer touch points
- Make something people want and sell that, or be someone people need and sell you.
- Synergy without strategy results to waste of energy.
- Avoid selling to dumb customers, there aren’t enough left!
- The consumer is not a moron; she is your wife.
- Brand is just a perception, and perception will match reality over time.
- Build systems for the business to come, not the business you have.
- Your WHY for your BRAND is more important than the HOW.
- Start thinking about a consumer’s Path to Purpose along her Path to Purchase.
- To believe you, they should see you.
- To educate is not just the best way to sell. It’s also the best way to build links.
- Be a learning machine. What made you money last year, won’t necessarily make you money this and next year.
- Marketing is no longer about the stuff that you make, but about the stories you tell.
- No website can stand without a strong backbone. And that backbone is technical SEO.
- In the Hype Machine, everyone is a digital marketer, whether we’re fighting for ideas or for consumer dollars.
