Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
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Similar Luciano Montelatto quotes:
Other Digital Marketing Quotes :
- You can’t be it for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.
- advertising is the price you pay for having unremarkable product or service
- If everything is important, then nothing is.
- Today, it’s not about ‘Get the Traffic’ – It’s about ‘Get the Targeted and Relevant Traffic.’
- 67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.
- On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.
- Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
- The future of branding is marketing with people, not at them.
- To sell something familiar, make it surprising. To sell something surprising, make it familiar.
- It shouldn’t be easy. It should be good.
- Content is fire. Social media is gasoline.
- It is not your job to prove your value to anyone. It is your job to find the people that already value what you do.
- Movies take years to bring to theater, but hours to watch. Strikingly similar to success.
- Better to teach a man to fish who already loves to fish.
- Make it so obvious even a computer couldn’t be confused.
- Just because you work, doesn’t mean you’re working on the right thing.
- People change, and so do their aspirations, and so should brands.
- Advertising in the final analysis should be news. If it is not news it is worthless.
- Convenience will put you out of business!
- The consumer is not a moron; she is your wife.
