Branding is only branding when you deliver what you promise. All the rest is misleading advertising.
Branding is only branding when you deliver what you promise. All the rest is misleading advertising.

Similar Luciano Montelatto quotes:
Other Digital Marketing Quotes :
- Commit to a niche; try to stop being everything to everyone.
- Spreadsheets are more important to marketing than pretty pictures these days.
- Everyone loves the idea of disruption in business, but no one likes it when it happens to them.
- Old marketing was dictation. new marketing is communication. Change from Convince & Convert to Converse & Convert!
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
- Better to be known for something than be forgotten for nothing.
- There is as much to be learned from a man with little, as there is from a man with much.
- Marketing is what you do when your product is no good.
- Imagination without vision, is like a brand with no passion
- A business that is not in love with its customers, but only the money they bring, should not expect love back.
- If you get bored with social media, it’s because you are trying to get more value than you create.
- Convenience will put you out of business!
- People need to be educated so that they can make intelligent moral choices
- Quality sells itself. No hype needed.
- All human aspirations are opportunities for brands to build relationships.
- There’s plenty of money in any niche where you’re scratching a genuine business niche.
- What are you doing to serve your customers a little more every day?
- SEO is a noun, verb and adjective.
- You can’t be it for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.
- Don’t fight to be right, but fight when you are right.