Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.
Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.

Similar W. Chan Kim quotes:
Other Digital Marketing Quotes :
- Make something people want and sell that, or be someone people need and sell you.
- Consumers care less about your brand’s vision statement, they want value delivered
- You may forget the toys you buy and break, but you’ll always remember the experiences and memories you create.
- In a noisy and disruptive era, no one owes you their attention
- Noise is the primary hurdle we must overcome. We’re always one click away from being ignored.
- Marketers need to build digital relationships and reputation before closing a sale.
- Unless your message is that you have no message, you need a message.
- The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’
- It shouldn’t be easy. It should be good.
- It is doubt that advance knowledge, not certitude
- Creatives Creed: Destruction is creation. Creation is destruction.
- Don’t worry about the ones who don’t recognize your worth. Not everyone has an eye for talent.
- The core livelihood of a business revolves on efficient and effective marketing.
- It is hard to find things that won’t sell online.
- Content should ask people to do something and reward them for it.
- Reputation is everything when it comes to building a digital brand
- Credibility comes from results. Everything else is just marketing.
- The smart business person sees an opportunity to generate referrals by collaborating with their competitors.
- Marketing is the art of washing one’s clean laundry in public.
- Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.