Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.
Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.

Similar W. Chan Kim quotes:
Other Digital Marketing Quotes :
- 67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.
- Word-of-mouth marketing is the best form of Free promotion
- The best ads are about the customer and how the product will change his life.
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
- Movies take years to bring to theater, but hours to watch. Strikingly similar to success.
- You can’t sell anything if you can’t tell anything.
- No video is better than an amateur video, 1 negative review has more influence than 10 positive reviews.
- Activate your followers, don’t just collect them like stamps.
- Don’t worry about the ones who don’t recognize your worth. Not everyone has an eye for talent.
- Quality sells itself. No hype needed.
- All human aspirations are opportunities for brands to build relationships.
- Relationships are the currency of business.
- Be bold. Take risks. Get noticed.
- What you say is not as important as who you are when you’re saying it.
- Make your customer the hero of your stories.
- People need to be educated so that they can make intelligent moral choices
- When you brand yourself properly, the competition becomes irrelevant.
- At the start of every conversation ask yourself what can I give, not what can I take.
- Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.
- Does your marketing promote the difference between good and bad or better and best?