Advertising in the final analysis should be news. If it is not news it is worthless.
Advertising in the final analysis should be news. If it is not news it is worthless.

Similar Adolph Ochs quotes:
Other Digital Marketing Quotes :
- Remember, a great conversation with a customer is not debate practice. Be a learner, not an interrogator.
- When you are writing keep asking yourself so what until you are sure what is in it for the customer.
- The world doesn’t celebrate your similarity but your difference
- Speak to your audience in their language about what’s in their heart.
- The consumer is not a moron; she is your wife.
- The best advertising is done by satisfied customers.
- You can’t expect the level of excitement of your audience to be greater than your own.
- A Brand is what a Business/Person does… a Reputation is what people Remember and Share.
- Be absorbed in what your customer is saying; be inspired by what your customer is meaning.
- Business is more than selling.
- Avoid selling to dumb customers, there aren’t enough left!
- People LOVE change (when it’s about changing others). People HATE change (when it’s about changing themselves).
- In this digital age with its speed of change, any brand that refuses toinnovate will die
- Movies take years to bring to theater, but hours to watch. Strikingly similar to success.
- I think nowadays, you need to do inbound and outbound-it’s crucial to do both.
- Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
- The best place to hide a dead body is page two of Google.
- Companies are built on logic. Brands are built on emotion!
- Activate your followers, don’t just collect them like stamps.
- We all lean into messages that speak to us rather than above us or at us.