When you are writing keep asking yourself so what until you are sure what is in it for the customer.
When you are writing keep asking yourself so what until you are sure what is in it for the customer.

Similar Ann Handley quotes:
Other Digital Marketing Quotes :
- Be bold. Take risks. Get noticed.
- Marketing is no longer about the stuff you make but the stories you tell.
- Attention is a main asset in marketing.
- Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.
- Nothing dates as quickly as the future.
- 3 things always work for digital marketing: testimonials, awards and the new
- Don’t build links. Build relationships.
- Having a lot of data do not always mean having the right data.
- Marketing is no longer about the stuff you make but about the stories you tell.
- Try to say everything in an ad and you end up saying nothing.
- The fate of your company is in the hands of your people. Train them well.
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
- The easiest thing to sell is truth.
- Leave Your Customers in a Better Spot then they found you, so they get in a habit of finding you.
- The future of branding is marketing with people, not at them.
- Marketing communications is not a nice to have. It is a must have.
- Visibility without value is vanity
- Seven seconds. That’s all the time you have to make an impression. Is your business making a good one?
- It shouldn’t be easy. It should be good.
- Blue ocean strategists do not seek to beat the competition. Instead they aim to make the competition irrelevant.