When positioning a brand, aggressively avoid becoming a me too by assertively being a who else?
When positioning a brand, aggressively avoid becoming a me too by assertively being a who else?
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Similar Crystal Black Davis quotes:
Other Digital Marketing Quotes :
- Competition only exists in your head, not in the marketplace.
- The biggest risk is not in what you build. It is in not supporting what you build.
- SEO is a noun, verb and adjective.
- The fate of your company is in the hands of your people. Train them well.
- The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die.
- If you are in a competitive industry, great online reviews are not just nice to have, they are a requirement!
- The best place to hide a dead body is page two of Google.
- Speak to your audience in their language about what’s in their heart.
- Your WHY for your BRAND is more important than the HOW.
- To be inefficient and effective is better than being efficient and ineffective.
- Does your marketing promote the difference between good and bad or better and best?
- Unfortunately, Moore’s Law Does Not Apply To Humans, But The Law Of Least Effort Does
- High pressure salesmen focus on the short term incentives to outweigh the long term cons
- Google only loves you when everyone else loves you first.
- Better to teach a man to fish who already loves to fish.
- Don’t be a one hit wonder. Daringly disrupt the marketplace again and again.
- Sex doesn’t sell anything other than itself
- Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind.
- The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
- Consistency is key. Whenever you start, give your audience something to look forward to.
