We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

Similar Jeff Bezos quotes:
Other Entrepreneurship :
- Get out of failure-o-phobia to enjoy success-o-mania.
- You don´t have to win the game, play until the others get tired.
- Your lack of confidence is the number one reason why you’re not experiencing success.
- You know if you make a customer unhappy, they won’t tell five friends, they’ll tell 5,000 friends.
- Embrace relentless self-determination and win.
- In order to get what you want, you need to know what you want.
- Every dream needs a bigger dream.
- Logic will get you from A to B. Imagination will take you everywhere.
- Someone is sitting in the shade today because someone planted a tree a long time ago.
- When you were making excuses someone else was making enterprise.
- If you really look closely, most overnight successes took a long time.
- Stress comes from ignoring the things that you shouldn’t be ignoring.
- Risk is a necessary component of success.
- Trustworthy is earned not bought.
- Don’t try to be original, just try to be good.
- Customers don’t know what they want until we’ve shown them.
- People don’t buy what you do, they buy why you do it.
- Believing that the dots will connect down the road will give you the confidence to follow your heart.
- If Entrepreneurship was easy, the term would have been easier to pronounce too!
- Never let success get to your head and never let failure get to your heart.