We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

Similar Jeff Bezos quotes:
Other Entrepreneurship :
- The really great person will keep on going and find the key, underlying principle of the problem, and come up with a beautiful elegant solution that works.
- In order to get what you want, you need to know what you want.
- Business Plans: It’s about the Process, Not the Product
- Innovation is saying no to 1,000 things.
- The Greatest success stories are beautifully painful
- When you think of quitting, remember why you started!
- Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.
- Success is determined by how best you can utilize your time
- Discipline is the bridge between goals and reality.
- Pain is temporary. Quitting lasts forever.
- Boredom creates breakthroughs.
- Success consists of getting up just one more time than you fall.
- A good entrepreneur is a good teacher.
- Big things start small.
- Life’s too short to hang out with people who aren’t resourceful.
- Brand is just a perception, and perception will match reality over time.
- Courage doesn’t mean you don’t get afraid. Courage means you don’t let fear stop you.
- In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
- Nothing is worse to an organisation than culture of fear
- People who love all fields of knowledge are the ones who can best spot the patterns that exist across nature.