We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

Similar Jeff Bezos quotes:
Other Entrepreneurship :
- Make it happen, or it won’t.
- We figured even if we crash and burn, and lose everything, the experience will have been worth ten times the cost.
- Without deadlines, nothing gets done.
- A problem is opportunity shouting at you!
- I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.
- One of the only ways to get out of a tight box is to invent your way out.
- Success is made of 1% of luck and 99% of sweat.
- Leaders see the opportunities beyond what’s done to what’s possible.
- We are stubborn on vision. We are flexible on details.
- Only those deals get closed which you deserve.
- Inspiration is born when our passion becomes greater than our fear.
- It’s very important to like the people you work with, otherwise life [and] your job is gonna be quite miserable.
- Customers don’t know what they want until we’ve shown them.
- Accepting that the odds are against you is the same as accepting defeat before you begin.
- All things good happen by not managing time, but prioritizing attention.
- You’ve achieved success in your field when you don’t know whether what you’re doing is work or play.
- You don’t need a partner; you need a startner.
- I take the position that I’m always to some degree wrong, and the aspiration is to be less wrong.
- All progress takes place outside the comfort zone.
- The true entrepreneur is a doer, not a dreamer.