We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

Similar Jeff Bezos quotes:
Other Entrepreneurship :
- Quality is more important than quality. One home run is better than two doubles.
- Life itself is simple.it’s just not easy.
- Winners never quit and quitters never win.
- You have to work on the business first before it works for you.
- What we need to do is always lean into the future; you have to lean into that and figure out what to do because complaining isn’t a strategy.
- Sorry Houston, but failure is an option.
- Big things begin with big thinking.
- Difficulties come not to obstruct, but to instruct.
- An average idea enthusiastically embraced will go farther than a genius idea no one gets.
- The goal is freedom.
- Quality is more important than quality. One home run is better than two doubles.
- The first step is to establish that something is possible; then probability will occur.
- Entrepreneur, stay hungry, stay humble & stay hopeful.
- To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment.
- You know if you make a customer unhappy, they won’t tell five friends, they’ll tell 5,000 friends.
- The true start-up of a business is what happens before you start-up.
- Premature success rarely lasts as long as delayed success.
- If only 1 out of 10 businesses succeeds, start 10 businesses. Just sayin.
- The most powerful productivity tool ever invented is simply the word No.
- Make every detail perfect and limit the number of details to perfect.