We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

Similar Jeff Bezos quotes:
Other Innovation Quotes :
- It’s comfortable and easy to stick with the things we believe, but by doing so we’re also stifling our ability to be innovative.
- innovative ideas will be profitable only if they are linked to what buyers are willing to pay for.
- Value innovation is not the same as technology innovation.
- The way to succeed is to double your failure rate.
- Successful innovation requires commitment, consistency, and collaboration
- Innovation is an evolutionary process, so it’s not necessary to be radical all the time.
- Dreamers are mocked as impractical. The truth is they are the most practical, as their innovations lead to progress and a better way of life for all of us.
- Most innovation involves doing the things we do every day a little bit better rather than creating something completely new and different.
- It’s time to get rid of the micromanagement style. Develop microencouragement.
- Innovation is the commercialization of an enabling technology that provides the customer with new capability.
- Innovation is starting the use of new methods in social, cultural and administrative environments to adapt to changing conditions.
- A business shines brightest when its people are working on problems bigger than themselves
- Every threat to the status quo is an opportunity in disguise.
- Whatever has happened in my quest for innovation has been part of my quest for immaculate reality.
- Everything you’ve ever wanted is on the other side of fear.
- To become a better you, don’t keep doing the same things all the time.
- You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.
- Innovation is finding a better way to make things a little better.
- Sometimes imagination outsmarts intelligence and enthusiasm outshines experience.
- Everything you’ve ever wanted is on the other side of fear.