We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

Similar Jeff Bezos quotes:
Other Innovation Quotes :
- If you are not good at innovating, be smart in investing.
- There’s no good idea that cannot be improved on.
- Everyone has an idea. But it’s really about executing the idea and attracting other people to help you work on the idea.
- A dream will not become an innovation if there is no realization.
- The future is a direction, not a destination.
- There is a difference between failing and failure. Failing is trying something that you learn doesn’t work. Failure is throwing in the towel and giving up.
- Too much thought into the process kills innovation and at times, the outcome altogether.
- Starting and growing a business is as much about the innovation, drive and determination of the people who do it as it is about the product they sell.
- Everything you’ve ever wanted is on the other side of fear.
- Motivation is the catalyzing ingredient for every successful innovation.
- Innovators make the previously impossible possible.
- Practice makes perfect, but it doesn’t make new
- It always seems impossible until it is done.
- If it were considered smart, it would be done already.
- We must beware of needless innovation, especially when guided by logic.
- Sometimes imagination outsmarts intelligence and enthusiasm outshines experience.
- If I have a thousand ideas and only one turns out to be good, I am satisfied.
- Innovation is the change, Change Management needs to be an integral part of innovation management.
- I have always been driven to buck the system, to innovate, to take things beyond where they’ve been.
- Partnership elasticity stretches the relationship so it can breathe, grow, and expand.