We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

Similar Jeff Bezos quotes:
Other Innovation Quotes :
- If you know one thing very well and the rest only superficially, that one thing will always appear to be more ‘unique.
- Innovation is the transfer of new ideas or the adaptation of new concepts, until the final stage of a product, process or service activity.
- It isn’t all over; everything has not been invented; the human adventure is just beginning.
- Everything you’ve ever wanted is on the other side of fear.
- If I had asked the public what they wanted, they would have said a faster horse.
- Innovation is an evolutionary process, so it’s not necessary to be radical all the time.
- When a competitor starts copying your features, you can pretty much write them off completely, as it means they ran out of innovative ideas.
- Innovation is the change, Change Management needs to be an integral part of innovation management.
- Creativity is the DNA of innovation, the virus of evolution, the antidote to automation
- What good is an idea if it remains an idea? Try. Experiment. Fail. Try again. Change the world.
- There is only one thing stronger than all the armies of the world: and that is an idea whose time has come.
- What is now proved was once only imagined.
- Innovation is the first use of a new product, process or system in a commercial context.
- Innovation is an output (prod-uct, device, theory, etc.) while creativity is seen as a process.
- Our wretched species is so made that those who walk on the well-trodden path always throw stones at those who are showing a new road.
- To push the boundaries of your reality, you have to push the boundaries of your mind.
- You can expect no influence if you are not susceptible to influence.
- History is made by those who see beyond what already exists.
- Too much thought into the process kills innovation and at times, the outcome altogether.