The true start-up of a business is what happens before you start-up.
The true start-up of a business is what happens before you start-up.

Similar Michael E. Gerber quotes:
Other Entrepreneurship :
- If you’re not gonna go all the way, why go at all?
- In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
- Be so good they can’t ignore you.
- The first follower is what transforms a lone nut into a leader.
- Nations are not built on the laws of governments, strong nations are built on the sweat of entrepreneurs
- You lose 100% of the shots you don’t take.
- Premature success rarely lasts as long as delayed success.
- The secret of success is to do the common thing uncommonly well.
- Position yourself with something that captures your curiosity, something that you’re missionary about.
- Sometimes life’s going to hit you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did.
- Only those deals get closed which you deserve.
- Actually, I’m an overnight success. But it took twenty years.
- You’ve got to get up every morning with determination if you’re going to go to bed with satisfaction.
- What you are seeking, is seeking you.
- Entrepreneur, become so disciplined that even your distractions become focused.
- When you do it, you are not another dreamer
- Traction equals satisfaction
- Your most unhappy customers are your greatest source of learning.
- I believe that poor people are the world’s greatest entrepreneurs. Everyday, they must innovate in order to survive.
- Create a space for the person you want to become, not the person you were.