The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
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Similar John Hegarty quotes:
Other Digital Marketing Quotes :
- Convenience will put you out of business!
- Captivate the attention of your customer by oozing credibility.
- Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.
- Viral marketing is almost like finding love. You have to stop doing it to actually make it happen.
- To sell something familiar, make it surprising. To sell something surprising, make it familiar.
- Competition only exists in your head, not in the marketplace.
- It is hard to find things that won’t sell online.
- The purpose of marketing as a coach is for you to share and teach your solutions, strategies and systems of success.
- Old marketing was dictation. new marketing is communication. Change from Convince & Convert to Converse & Convert!
- What you say is not as important as who you are when you’re saying it.
- When you are writing keep asking yourself so what until you are sure what is in it for the customer.
- Having a lot of data do not always mean having the right data.
- advertising produces familiarity which produces sales
- Your brand is the story unfolding in all customer touch points
- SEO is a noun, verb and adjective.
- There’s plenty of money in any niche where you’re scratching a genuine business niche.
- People can never get enough of something new and different.
- People relate to people, and if your brand feels like people, they’ll relate to you, too.
- In the Hype Machine, everyone is a digital marketer, whether we’re fighting for ideas or for consumer dollars.
- I think nowadays, you need to do inbound and outbound-it’s crucial to do both.
