The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
-
Post date
-
-
Posted in
Similar John Hegarty quotes:
Other Digital Marketing Quotes :
- A blue ocean strategic move can create brand equity that lasts for decades
- Today, it’s not about ‘Get the Traffic’ – It’s about ‘Get the Targeted and Relevant Traffic.’
- Selling people things is a matter of determining their desires and figuring out how the product matches those desires.
- Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.
- Companies are built on logic. Brands are built on emotion!
- You cannot buy engagement. You have to build engagement.
- Competition only exists in your head, not in the marketplace.
- You can ‘hypergrow’ all you want. Without roots, you won’t stand a storm.
- If there is one trait that your brand must speak of, it is trust.
- Life isn’t about having, it’s about experiencing.
- If everything is important, then nothing is.
- Build systems for the business to come, not the business you have.
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
- What you post online speaks VOLUME about who you really are. POST with intention. REPOST with caution.
- Spreadsheets are more important to marketing than pretty pictures these days.
- A Brand is what a Business/Person does… a Reputation is what people Remember and Share.
- People relate to people, and if your brand feels like people, they’ll relate to you, too.
- Activate your followers, don’t just collect them like stamps.
- With traditional marketing, you tell people you are a rock star. With content marketing, you show them you’re a rock star.
- We, as a species, tend to over-generalize. That’s why our marketing strategies often suck
