People don’t buy what you do, they buy why you do it.
People don’t buy what you do, they buy why you do it.

Similar Simon Sinek quotes:
Other Entrepreneurship :
- People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe
- Choose a job that you like, and you will never have to work a day in your life.
- Impatience makes even the strong weak.
- The death of the entrepreneur is solitude.
- Just because you work, doesn’t mean you’re working on the right thing.
- You know you are on the road to success if you would do your job, and not be paid for it.
- If you’re watching your competitors, you’re unlikely to invent a bunch of stuff on your own.
- Enjoyment is not the result of success: it is a requirement for success.
- The problems were never going to stop, I realized, but for the moment we had more momentum than problems.
- If not now, when?
- Your purpose in life is to know yourself, love yourself, trust yourself, be yourself
- Threshold is where the madness ends and the magic begins.
- Don’t die without fulfilling your purpose.
- Uninspired leaders can’t inspire.
- Sometimes we measure things and see that in the short term they actually hurt sales, and we do it anyway.
- You can’t get rich thinking poor.
- If you double the number of experiments you do per year you’re going to double your inventiveness.
- The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.
- Each year has been so robust with problems and successes and learning experiences and human experiences that a year is a lifetime at Apple.
- Know your margins; then focus on growing the business.