People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe
People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe

Similar Simon Sinek quotes:
Other Entrepreneurship :
- Failure is the condiment that gives success its flavor.
- No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.
- When times are bad is when the real entrepreneurs emerge.
- Time doesn’t change things. It’s how we use our time that makes the difference.
- To rise you must first fall.
- No one needs to light a fire under you when there’s a fire in you.
- Better to fail on your own terms than succeed on someone else’s.
- Lesson learned – in doing business, do not COMPETE but be COMPETITIVE.
- You can’t force creatives into a box. If you try, they’ll no longer be creative. And no one will want your box.
- Don’t try to be original, just try to be good.
- The way to get started is to quit talking and begin doing.
- The ladder of success is never crowded at the top.
- 1 failure equals 1000 lessons
- I think it is possible for ordinary people to choose to be extraordinary.
- You have to work on the business first before it works for you.
- Disruption isn’t about what happens to you, it’s about how you respond to what happens to you.
- We are really competing against ourselves, we have no control over how other people perform.
- The men who try to do something and fail are infinitely better than those who try to do nothing and succeed.
- Winners never quit and quitters never win.
- Optimism, pessimism, f*** that; we’re going to make it happen. As God as my bloody witness, I’m hell-bent on making it work.