You’ve got to start with the customer experience and work back toward the technology – not the other way around.
You’ve got to start with the customer experience and work back toward the technology – not the other way around.

Similar Steve Jobs quotes:
Other Entrepreneurship :
- Momentum builds success.
- Traction equals satisfaction
- Change how you’re paid, change your life.
- One of the only ways to get out of a tight box is to invent your way out.
- It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
- I think it is possible for ordinary people to choose to be extraordinary.
- Life’s too short to learn from your own mistakes. So learn from others.
- The really great person will keep on going and find the key, underlying principle of the problem, and come up with a beautiful elegant solution that works.
- Speak less than you know; have more than you show.
- Don’t let the fear of losing be greater than the excitement of winning.
- Inspiration is born when our passion becomes greater than our fear.
- There is a hero in every heart just waiting for ignition.
- Life’s too short to build something nobody wants.
- Wisdom is hard to get but hardest to lose if once obtained.
- If you’re trying to create a company, it’s like baking a cake. You have to have all the ingredients in the right proportion.
- Pivoting is not the end of the disruption process, but the beginning of the next leg of your journey.
- Success is getting what you want, happiness is wanting what you get
- If you can imagine it in details, it can be done.
- The simplest way to learn business is to study your competition and improve what they are offering.
- Design is not just what it looks like and feels like. Design is how it works.