You’ve got to start with the customer experience and work back toward the technology – not the other way around.
You’ve got to start with the customer experience and work back toward the technology – not the other way around.

Similar Steve Jobs quotes:
Other Entrepreneurship :
- Brand is just a perception, and perception will match reality over time.
- The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it’s so easy to be motivated.
- Believing that the dots will connect down the road will give you the confidence to follow your heart.
- A dream with a deadline is a goal.
- Creativity is just connecting things.
- You can’t build the road without walking it.
- Creative thinking poses a dynamic asset to every human
- Entrepreneurship is the use of self-interest in the service of others. Politics is the use of others in the service of self-interest.
- QUIT = Quickly Uphold Important Things
- When you cease to dream you cease to live.
- Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.
- Spend eighty percent of your time focusing on the opportunities of tomorrow rather than the problems of yesterday.
- Creators always have an advantage because they make the stuff we consume.
- You can’t solve your problems until you know why you have the problems.
- The secret to successful entrepreneurship is to couple your passion with strategy, and your drive with patience.
- if you begin, you win.
- Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful… that’s what matters to me.
- Genius is 1% inspiration, and 99% perspiration.
- The true entrepreneur is a doer, not a dreamer.
- Threshold is where the madness ends and the magic begins.