You’ve got to start with the customer experience and work back toward the technology – not the other way around.
You’ve got to start with the customer experience and work back toward the technology – not the other way around.

Similar Steve Jobs quotes:
Other Entrepreneurship :
- I think different religions are different doors to the same house. Sometimes I think the house exists, and sometimes I don’t. It’s the great mystery.
- If you don’t appreciate your customers, someone else will.
- Our world is fundamentally different from the one we were taught about in school.
- Live your vision and demand your success.
- We trade real estate for technology (which gets cheaper and more capable every year).
- The best way to predict the future is to create it.
- Uninspired leaders can’t inspire.
- Perfectionism is a disease. Procrastination is a disease. ACTION is the cure.
- Seek advice on taking risk from a capitalist and not from a gambler.
- The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is ‘why not?’.
- Integrity is the bond of trust.
- As a company, one of our greatest cultural strengths is accepting the fact that if you’re going to invent, you’re going to disrupt.
- Our greatest fear should not be of failure … but of succeeding at things in life that don’t really matter.
- Creativity is just connecting things.
- Persistence is very important. You should not give up unless you are forced to give up.
- The really great person will keep on going and find the key, underlying principle of the problem, and come up with a beautiful elegant solution that works.
- Doesn’t matter how fast you cross the finish line if you’re running the wrong race.
- Life is tough, but you are tougher.
- A company shouldn’t get addicted to being shiny because shiny doesn’t last.
- How you climb a mountain is more important than reaching the top.