You’ve got to start with the customer experience and work back toward the technology – not the other way around.
You’ve got to start with the customer experience and work back toward the technology – not the other way around.

Similar Steve Jobs quotes:
Other Entrepreneurship :
- All human aspirations are opportunities for brands to build relationships.
- Your mental energy links to your physical energy. Without it, your mind will suffer.
- Forget perfect. Be quick. Quickness kills.
- All Disruption starts with introspection.
- Don’t let other people define your vision of your future.
- Entrepreneur, if your distinction isn’t angering the mediocre, it’s actually mediocre.
- Hope is fuel, not the destination.
- Success is doing what you were created by God to do and being faithful in that.
- Nobody will value you unless you show them how valuable you are
- If it feels like it’s you versus the world, chances are it’s really just you versus yourself.
- The smallest company in the world can look as large as the largest company on the web.
- Think big to see big.
- If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.
- Sometimes we measure things and see that in the short term they actually hurt sales, and we do it anyway.
- The function of leadership is to produce more leaders, not more followers.
- Failures are the stairs we climb to reach success.
- You don’t need a partner; you need a startner.
- Many companies describe themselves as customer-focused, but few walk the walk. Most big technology companies are competitor focused.
- Do something in your life which will make millions of people attend your funeral. Have a worthy life.
- Innovation is the ability to see the change as an opportunity; not a threat.