Lean brands are the result of continually testing assumptions.
Lean brands are the result of continually testing assumptions.

Similar Laura Busche quotes:
Other Digital Marketing Quotes :
- People need to be educated so that they can make intelligent moral choices
- Until you’ve lost your reputation, you’ll never realise the true value of good branding
- Leverage the principles of S.T.A.R.T. – Serve. Thank. Ask. Receive. Trust.
- There’s plenty of money in any niche where you’re scratching a genuine business niche.
- With traditional marketing, you tell people you are a rock star. With content marketing, you show them you’re a rock star.
- A Brand is what a Business/Person does… a Reputation is what people Remember and Share.
- Failure to nurture prospects is the number 1 reason digital marketing campaigns fail.
- What you say is not as important as who you are when you’re saying it.
- On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.
- We all lean into messages that speak to us rather than above us or at us.
- Don’t build links. Build relationships.
- Speak to your audience in their language about what’s in their heart.
- There’s no such thing as overselling, only underdelivering.
- Every vision needs a plan and every plan needs a vision
- You can fool all the people all the time if the advertising is right and the budget is big enough.
- Reputation and influence must be earned. Social media is the quickest way to show your audience how good you are.
- Needs are imposed by nature. Wants are sold by society.
- Just because you work, doesn’t mean you’re working on the right thing.
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
- Your brand is what people say about you when you’re not around.