Before you create any more ‘great content,’ figure out how you are going to market it first.
Before you create any more ‘great content,’ figure out how you are going to market it first.
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Similar Joe Pulizzi quotes:
Other Digital Marketing Quotes :
- Marketing is no longer about the stuff that you make, but about the stories you tell.
- People can never get enough of something new and different.
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
- Collect data, put them in context and don’t trust your gut: That’s what marketing is all about
- You can’t expect the level of excitement of your audience to be greater than your own.
- If you think implementing CRM is expensive, you are doing it wrong.
- Content Is King, Distribution is Queen
- The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die.
- Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them and they may come and stay.
- Marketing is an investment. Don’t treat it like sales.
- Social may be sexy, but search still pays the bills.
- The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
- Your culture is your brand.
- It’s about Moments, not Milestones.
- Avoid selling to dumb customers, there aren’t enough left!
- If you get bored with social media, it’s because you are trying to get more value than you create.
- Make your customer the hero of your stories.
- Leverage the principles of S.T.A.R.T. – Serve. Thank. Ask. Receive. Trust.
- Marketing is no longer about the stuff you make but about the stories you tell.
- Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.
