Before you create any more ‘great content,’ figure out how you are going to market it first.
Before you create any more ‘great content,’ figure out how you are going to market it first.

Similar Joe Pulizzi quotes:
Other Digital Marketing Quotes :
- Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.
- A brand must have a long term vision, mission and values in addition to a simple story with a value proposition communicated by consistent visuals.
- What you say is not as important as who you are when you’re saying it.
- Sex doesn’t sell anything other than itself
- Social media is nothing like traditional media. It should be used to listen, learn, engage, and build relationships.
- Reputation is everything when it comes to building a digital brand
- Advertising in the final analysis should be news. If it is not news it is worthless.
- You cannot buy engagement. You have to build engagement.
- People don’t buy what you do, they buy why you do it.
- Marketing is an investment that generally generates long term results.
- If everything is important, then nothing is.
- You can’t expect the level of excitement of your audience to be greater than your own.
- The biggest risk is not in what you build. It is in not supporting what you build.
- Instead of trying to sell, Try to explain & in this way you will be selling more than that.
- Make something people want and sell that, or be someone people need and sell you.
- There’s No Magic In Marketing. Just Dopamine
- Quality sells itself. No hype needed.
- A true businessman capitalizes off other people’s failures & problems.
- Make it so obvious even a computer couldn’t be confused.
- Marketing used to be about making a myth and telling it. Now it’s about telling a truth and sharing it.