advertising produces familiarity which produces sales
advertising produces familiarity which produces sales

Similar Paul Cookson quotes:
Other Digital Marketing Quotes :
- In the Hype Machine, everyone is a digital marketer, whether we’re fighting for ideas or for consumer dollars.
- Don’t use social media to impress people; use it to impact people.
- The best advertising is done by satisfied customers.
- The future of branding is marketing with people, not at them.
- Make it so obvious even a computer couldn’t be confused.
- Locking in your brand and pairing it with a coherent story is the first step to being a rainmaker.
- Be adventurous with your marketing. A bold approach will get you noticed….. Really noticed!
- Behind every sale there is a smile.
- The biggest risk is not in what you build. It is in not supporting what you build.
- The best place to hide a dead body is page two of Google.
- The buyer is always tuned in to one radio station: WIIFM (What’s In It For Me). The rest is filtered out as noise.
- Branding is the art of differentiation
- Advertising brings in customers, but word-of-mouth brings in the best customers.
- It is hard to find things that won’t sell online.
- You have to be smart. The Easy day are over.
- Websites promote you 24/7: No employee will do that.
- Today, it’s not about ‘Get the Traffic’ – It’s about ‘Get the Targeted and Relevant Traffic.’
- Content builds relationships. Relationships are built on trust. Trust drives revenue.
- Try to say everything in an ad and you end up saying nothing.
- Unfortunately, Moore’s Law Does Not Apply To Humans, But The Law Of Least Effort Does