Advertising may be described as the science of arresting the human intelligence long enough to get money from it.
Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

Similar David Honegger quotes:
Other Digital Marketing Quotes :
- The fate of your company is in the hands of your people. Train them well.
- Content is fire. Social media is gasoline.
- Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.
- Business is more than selling.
- You can ‘hypergrow’ all you want. Without roots, you won’t stand a storm.
- People change, and so do their aspirations, and so should brands.
- Networking isn’t how many people you know, it’s how many people know you.
- The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
- Marketing communications is not a nice to have. It is a must have.
- Unfortunately, Moore’s Law Does Not Apply To Humans, But The Law Of Least Effort Does
- Content is King but engagement is Queen, and the lady rules the house!
- Simplicity is the Ultimate Sophistication.
- Visibility without value is vanity
- Little questions can sometimes solve big problems.
- The consumer is not a moron; she is your wife.
- To educate is not just the best way to sell. It’s also the best way to build links.
- Sales is not about selling anymore, but about building trust and educating.
- Commit to a niche; try to stop being everything to everyone.
- A website without SEO is like a vehicle without fuel