Commit to a niche; try to stop being everything to everyone.
Commit to a niche; try to stop being everything to everyone.
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- Advertising brings in customers, but word-of-mouth brings in the best customers.
- Your brand is the story unfolding in all customer touch points
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- A makeover is the rebranding of a human being.
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- Instead of trying to sell, Try to explain & in this way you will be selling more than that.
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- The core livelihood of a business revolves on efficient and effective marketing.
- It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.
- There’s plenty of money in any niche where you’re scratching a genuine business niche.
- advertising produces familiarity which produces sales
- Simplicity is the Ultimate Sophistication.
- Entrepreneurs don’t ask for permission. They act per a mission.
- Conversation with customers will increase sales, even if the product or service is never mentioned.
- Unless your message is that you have no message, you need a message.
- A blue ocean strategic move can create brand equity that lasts for decades
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- The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
- Don’t give a permanent solution to a temporary situation.
