We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

Similar Jeff Bezos quotes:
Other Entrepreneurship :
- The best way to predict the future is to create it.
- The simplest way to learn business is to study your competition and improve what they are offering.
- Today it is cheaper to start a business than tomorrow.
- I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.
- If you’re just starting out, don’t focus on the cheese, focus on the cow.
- The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.
- Hiding behind titles to create security is insecurity.
- What seems to us as bitter trials are often blessings in disguise.
- Where there’s a WALL, there’s a WAY.
- Negotiation means willfully entering into a professional conflict.
- Our world is fundamentally different from the one we were taught about in school.
- Always do what you love in order to love what you do.
- Remain self-funded as long as possible.
- The more the obstructions the greater your impact.
- The people who are crazy enough to think they can change the world are the ones who do.
- The world is round, so there is no corner for anyone to lean against
- Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.
- the bigger the price the harder it takes to win it
- Act like a champion, and then become one.
- There’s no reason to have a plan B because it distracts from plan A.