We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

Similar Jeff Bezos quotes:
Other Entrepreneurship :
- There’s a single path to success. Yours.
- You can win big battles by winning small victories at a time
- Success is not final, failure is not fatal, it is the courage to continue that counts.
- Innovation is saying no to 1,000 things.
- I always advise people – Don’t wait! Do something when you are young, when you have nothing to lose, and keep that in mind.
- Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power.
- The customer is always right.even when they’re wrong.
- Purists don’t take shortcuts. For me, the vision is more important than anything.
- Your environment will eat your goals and plans for breakfast.
- Sometimes we measure things and see that in the short term they actually hurt sales, and we do it anyway.
- Building something that matters is a marathon, not a sprint.
- Constantly seek criticism. A well thought out critique of whatever you’re doing is as valuable as gold.
- Forest rangers see the forest differently. Likewise, entrepreneurs see the world differently.
- A business shines brightest when its people are working on problems bigger than themselves
- Unlike other product developers, Jobs did not believe the customer was always right; if they wanted to resist using a mouse, they were wrong.
- Selling is a sacred trust between buyer and seller.
- The true entrepreneur is a doer, not a dreamer.
- Success doesn’t teach as many lessons as failure
- I never fail. It’s just that the people around me succeed more than I.
- If you are always successful, you aren’t being brave enough.