Unlike other product developers, Jobs did not believe the customer was always right; if they wanted to resist using a mouse, they were wrong.
Unlike other product developers, Jobs did not believe the customer was always right; if they wanted to resist using a mouse, they were wrong.

Similar Steve Jobs by Walter Isaacson quotes:
Other Entrepreneurship :
- Disruptors don’t have to discover something new; they just have to discover a practical use for new discoveries.
- Distractions can make a day feel like an hour.
- You know you are on the road to success if you would do your job, and not be paid for it.
- What we need to do is always lean into the future; you have to lean into that and figure out what to do because complaining isn’t a strategy.
- Do ordinary things extraordinarily well.
- Plan for ways to get more enjoyment into your life and you will get more joy out of it.
- In business, what’s dangerous is not to evolve.
- You can’t force creatives into a box. If you try, they’ll no longer be creative. And no one will want your box.
- Entrepreneurs should always aim to play the long game. Instant gratification cannot build a legacy.
- Belief in oneself is one of the most important bricks in building any successful venture.
- If you don’t have paying customers, you have a hobby.
- We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
- Live as if you were to die tomorrow. Learn as if you were to live forever.
- A career is just a longer trip with a whole lot more baggage.
- The only way to do great work is to love what you do.
- Act NOW on those ideas! As they say, you snooze you lose. Or as I say, if you BEGIN you WIN.
- Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.
- Most large organizations embrace the idea of invention but are not willing to suffer the string of failed experiments necessary to get there.
- The keys to success are patience, persistence, and obsessive attention to detail.
- Try not to become a man of success. Rather become a man of value.