Unlike other product developers, Jobs did not believe the customer was always right; if they wanted to resist using a mouse, they were wrong.
Unlike other product developers, Jobs did not believe the customer was always right; if they wanted to resist using a mouse, they were wrong.

Similar Steve Jobs by Walter Isaacson quotes:
Other Entrepreneurship :
- The true entrepreneur is a doer, not a dreamer.
- I think it would be great to be born on Earth and die on Mars. Just hopefully not at the point of impact.
- Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.
- I always advise people – Don’t wait! Do something when you are young, when you have nothing to lose, and keep that in mind.
- The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it’s so easy to be motivated.
- Companies can’t be sold, they can only be bought.
- Without business skills, your passion or hobby will not translate into money in your pocket.
- Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
- Time doesn’t change things. It’s how we use our time that makes the difference.
- I wanted a woman who could get me out of a Third World prison. Life’s too short to hang out with people who aren’t resourceful.
- I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.
- The ones who are crazy enough to think they can change the world, are the ones that do.
- Winners never quit, quitters never win.
- Enjoyment is not the result of success: it is a requirement for success.
- Where there’s a WALL, there’s a WAY.
- Computers are like a bicycle for the mind.
- Entrepreneurship does not build character; it reveals character.
- The best big idea is only going to be as good as its implementation.
- It’s OK to have your eggs in one basket as long as you control what happens to that basket.
- Hiding behind titles to create security is insecurity.