Unlike other product developers, Jobs did not believe the customer was always right; if they wanted to resist using a mouse, they were wrong.
Unlike other product developers, Jobs did not believe the customer was always right; if they wanted to resist using a mouse, they were wrong.

Similar Steve Jobs by Walter Isaacson quotes:
Other Entrepreneurship :
- I like treating things as if they’re small, you know Amazon even though it is a large company, I want it to have the heart and spirit of a small one.
- You do not need to be perfect; you need to perfect your uniqueness.
- GRATITUDE changes ATTITUDE in an instant.
- Visionary decision-making happens at the intersection of intuition and logic.
- If you don’t understand the details of your business you are going to fail.
- Success is not the absence of failure; it’s the persistence through failure.
- People don’t buy what you do, they buy why you do it.
- There is no try. There is only do.
- The framework I found which made the decision incredibly easy was what I called – which only a nerd would call – a ‘regret minimization framework’.
- Sometimes in life, it has to be enough to be proud of yourself, even if no one else notices.
- If you get up in the morning and think the future is going to be better, it is a bright day. Otherwise, it’s not.
- Every day is your entire life.
- Some men see things as they are and say why – I dream things that never were and say why not.
- Entrepreneurship is an art, you do it because you love it.
- Creating anything that never existed before is not sanity.
- The more customers you keep, the fewer customers you have to find.
- Premature success rarely lasts as long as delayed success.
- If you cannot do great things, do small things in a great way.
- If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.
- Trying is failing with honor.