We do no market research. We don’t hire consultants. We just want to make great products.
We do no market research. We don’t hire consultants. We just want to make great products.

Similar Steve Jobs quotes:
Other Entrepreneurship :
- We are really competing against ourselves, we have no control over how other people perform.
- In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.
- Hope is fuel, not the destination.
- What we need to do is always lean into the future; you have to lean into that and figure out what to do because complaining isn’t a strategy.
- The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.
- How you climb a mountain is more important than reaching the top.
- Don’t interpret anything too much. This is time waster number 1.
- The way to get started is to quit talking and begin doing.
- Work like hell. I mean you just have to put in 80 to 100 hour weeks every week. [This] improves the odds of success.
- There are no overnight success. It’s a combination of humility, sacrifices, tenacity, failure, and opportunity.
- If you don’t love it, you’re going to fail.
- Make it happen, or it won’t.
- I’ve failed over and over and over again in my life and that is why I succeed.
- An idea is nothing until it has its believers and followers.
- You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
- Don’t worry about failure; you only have to be right once.
- Build systems for the business to come, not the business you have.
- A knock down has never been a knockout unless you allow it.
- Negotiation means willfully entering into a professional conflict.
- Every once in a while, I find myself in the presence of purity – purity of spirit and love – and I always cry. It always just reaches in and grabs me.