The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Similar Peter Drucker quotes:
Other Digital Marketing Quotes :
- To believe you, they should see you.
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
- It is important to bear in mind that political campaigns are designed by the same people who sell toothpaste and cars.
- There are a lot of opportunities that you can discover by listening closely to what your customers are saying.
- 67% of all shoppers intend to return home with the item they are shopping for, but that only 24% actually do so.
- The smart business person sees an opportunity to generate referrals by collaborating with their competitors.
- Speak to your audience in their language about what’s in their heart.
- Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.
- Every interaction in any form is branding
- Your brand is not what you sell.
- A true businessman capitalizes off other people’s failures & problems.
- Content is fire. Social media is gasoline.
- Don’t give a permanent solution to a temporary situation.
- When you are writing keep asking yourself so what until you are sure what is in it for the customer.
- Effective marketing is saying the right thing to the right people at the right time.
- Conversation with customers will increase sales, even if the product or service is never mentioned.
- It is not your job to prove your value to anyone. It is your job to find the people that already value what you do.
- Before you create any more ‘great content,’ figure out how you are going to market it first.
- The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’