What’s dangerous is not to evolve, not to invent, not to improve the customer experience.
What’s dangerous is not to evolve, not to invent, not to improve the customer experience.

Similar Jeff Bezos quotes:
Other Entrepreneurship :
- When Henry Ford made cheap, reliable cars, people said, ‘Nah, what’s wrong with a horse?’ That was a huge bet he made, and it worked.
- Get big quietly, so you don’t tip off potential competitors.
- People who don’t venture will keep working for the people who ventured.
- Profit is not the purpose of a business, but rather the test of its validity.
- Belief in oneself is one of the most important bricks in building any successful venture.
- There is no try. There is only do.
- Entrepreneurship means that you are the founder, CEO, designer, developer, vendor, human resources, trainer, planner, executor and hustler
- Humans are born to build something outrageous.
- The vision for Echo and Alexa was inspired by the Star Trek computer
- If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.
- Eighty percent of success is just showing up.
- Tough times don’t last. Tough people do.
- Life always begins with one step outside of your comfort zone.
- In the end, a vision without the ability to execute it is probably a hallucination.
- life is a continous journey of transformation
- Don’t let the fear of losing be greater than the excitement of winning.
- Impact Over Income
- Stop writing caption. Go action!
- don’t wait for opportunity, create it
- Each year has been so robust with problems and successes and learning experiences and human experiences that a year is a lifetime at Apple.