To sell something familiar, make it surprising. To sell something surprising, make it familiar.
To sell something familiar, make it surprising. To sell something surprising, make it familiar.

Similar Derek Thompson quotes:
Other Digital Marketing Quotes :
- Google only loves you when everyone else loves you first.
- Websites promote you 24/7: No employee will do that.
- If your content isn’t driving conversation, you’re doing it wrong.
- Creating something is only half the battle. The other half is finding people who care about it.
- The three essential elements of an effective SEO are effective communication, useful information and high-quality backlinks.
- At the center of all achievement is personal growth.
- Every great brand goes back to a courageous individual who dared to say ‘NO’ to the status quo.
- The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.
- Sometimes I disagree with me too. It gives me perspective.
- Credibility comes from results. Everything else is just marketing.
- Don’t be a one hit wonder. Daringly disrupt the marketplace again and again.
- Failure to nurture prospects is the number 1 reason digital marketing campaigns fail.
- Marketing is about spreading the love.
- Brand is just a perception, and perception will match reality over time.
- It’s a great time to be a content creator. There are so many highways and not enough cars.
- Your prospects are not idiots, communicate respectfully – you might actually learn something to propel your marketing forward.
- Marketing shouldn’t feel like marketing. It should feel like a story.
- When we care, we share.
- Companies are built on logic. Brands are built on emotion!
- Don’t use social media to impress people; use it to impact people.