To sell something familiar, make it surprising. To sell something surprising, make it familiar.
To sell something familiar, make it surprising. To sell something surprising, make it familiar.
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Similar Derek Thompson quotes:
Other Digital Marketing Quotes :
- Marketing is an investment. Don’t treat it like sales.
- The relentless act of invention and innovation and initiative is the best marketing asset.
- Companies are built on logic. Brands are built on emotion!
- Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.
- Be bold. Take risks. Get noticed.
- Social may be sexy, but search still pays the bills.
- Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.
- Don’t promote negativity online and expect people to treat you with positivity in person.
- Spreadsheets are more important to marketing than pretty pictures these days.
- Effective marketing is saying the right thing to the right people at the right time.
- A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
- You can follow others into mediocrity, or you can create something that will be remembered
- Don’t be a one hit wonder. Daringly disrupt the marketplace again and again.
- Advertising in the final analysis should be news. If it is not news it is worthless.
- The only way to have great customers is to be one.
- Marketing is really just about sharing your passion.
- Needs are imposed by nature. Wants are sold by society.
- Behind every sale there is a smile.
- Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.
- All human aspirations are opportunities for brands to build relationships.
