To sell something familiar, make it surprising. To sell something surprising, make it familiar.
To sell something familiar, make it surprising. To sell something surprising, make it familiar.
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Similar Derek Thompson quotes:
Other Digital Marketing Quotes :
- Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it.
- Don’t be afraid of competitors. Competition in your market provides an opportunity to ruffle some feathers and get noticed.
- No website can stand without a strong backbone. And that backbone is technical SEO.
- Start thinking about a consumer’s Path to Purpose along her Path to Purchase.
- Collect data, put them in context and don’t trust your gut: That’s what marketing is all about
- The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’
- Remember, a great conversation with a customer is not debate practice. Be a learner, not an interrogator.
- It is doubt that advance knowledge, not certitude
- Unless your message is that you have no message, you need a message.
- At the center of all achievement is personal growth.
- Dreams are less influential than actions and actions are less influential than results.
- A brand must have a long term vision, mission and values in addition to a simple story with a value proposition communicated by consistent visuals.
- Today, it’s not about ‘Get the Traffic’ – It’s about ‘Get the Targeted and Relevant Traffic.’
- Sell the results, not the nuts and bolts.
- Simplicity is the Ultimate Sophistication.
- Build systems for the business to come, not the business you have.
- Content is King but engagement is Queen, and the lady rules the house!
- Be bold. Take risks. Get noticed.
- In the Hype Machine, everyone is a digital marketer, whether we’re fighting for ideas or for consumer dollars.
- Don’t spend your time or money on being boring.
