| Brand Health Check (Spot where the weaknesses are) | |||
| YES | NO | Not Applicable | |
| This brand has a well-known/likeable brand slogan | ☐ | ☐ | ☐ |
| This brand has a well-known/likeable logo | ☐ | ☐ | ☐ |
| The brand has a well-known/consistent brand message & brand promise | ☐ | ☐ | ☐ |
| This brand has a well-known/likeable jingle | ☐ | ☐ | ☐ |
| This brand has a well-known/likeable spokesperson | ☐ | ☐ | ☐ |
| This brand has a well-known/likeable mascot & character | ☐ | ☐ | ☐ |
| This brand has a well-known/likeable flagship store | ☐ | ☐ | ☐ |
| This brand has a well-known/likeable/unique package | ☐ | ☐ | ☐ |
| The brand has an active brand community | ☐ | ☐ | ☐ |
| This brand has received awards or endorsement from experts/authorities | ☐ | ☐ | ☐ |
| This brand always uses the latest technology | ☐ | ☐ | ☐ |
| This brands has activities related to community training & education | ☐ | ☐ | ☐ |
| This brand provides media sponsorship & collaborates with the media | ☐ | ☐ | ☐ |
| This brand has consistent activities that support social causes (CSR) | ☐ | ☐ | ☐ |
| This brand has a product feature that is far better than any other brand | ☐ | ☐ | ☐ |
| This brand has activities that make the brand trusted | ☐ | ☐ | ☐ |
| This brand has activities that make the brand likeable | ☐ | ☐ | ☐ |
| This brand is a good value for money (the brand deserves its price) | ☐ | ☐ | ☐ |
| This brand is seen as an expert and knowledgeable in its area | ☐ | ☐ | ☐ |
| People can reach this brand via multiple communication channels (email, phone, social media, etc.) | ☐ | ☐ | ☐ |
| People talk about this brand in social media | ☐ | ☐ | ☐ |
