Appendices: Social Media Content Classification

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• Innovation is the introduction of new things, ideas or ways of doing something.
• Innovation is the process of making changes to something established by introducing something new.
• Innovation is implementing new ideas that create value.
• Innovation is the introduction of something new. This something is further defined as a new idea, method, or device.
• Innovation is starting the use of new methods in social, cultural and administrative environments to adapt to changing conditions.

Other social media :

• Google+ Reactions from the Japanese Blogosphere
• Social Media and Influence
• My Reviews
• Brand Health Check
• My Book Is Coming Soon
• Japanese Brands on Facebook and Twitter
• Social Networks
• Culture, corruption, suicide, happiness and global social media use: A cross-cultural perspective
• The Future of Influential Marketing in Japan
• Calculation of Return on Investment (ROI) and Forecasting
• Harlem Shake Youtube Video and Why Things go Viral
• Effects of Social Media
• Common Presentation Errors
• Promotions and Advertising
• Situation Assesment
• Marketing Competition Japan is to Hold Its First Workshop
• Social Media and Communication
• The Problem with Facebook in Japan
• SNS Estimates in Japan

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