A blue ocean strategic move can create brand equity that lasts for decades
A blue ocean strategic move can create brand equity that lasts for decades
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Similar W. Chan Kim quotes:
Other Digital Marketing Quotes :
- Marketers are focused and sales people are scattered!
- Advertising is legalized lying.
- It shouldn’t be easy. It should be good.
- Be undeniably good. No marketing effort or social media buzzword can be a substitute for that.
- Needs are imposed by nature. Wants are sold by society.
- Reputation and influence must be earned. Social media is the quickest way to show your audience how good you are.
- If your stories are all about your products and services, that’s not storytelling. It’s a brochure.
- The best ideas come as jokes. Make your thinking as funny as possible.
- People don’t buy what you do, they buy why you do it.
- Does your marketing promote the difference between good and bad or better and best?
- Your brand is not what you sell.
- When positioning a brand, aggressively avoid becoming a me too by assertively being a who else?
- In the information age, build a website before you build a workplace.
- Before you create any more ‘great content,’ figure out how you are going to market it first.
- Captivate the attention of your customer by oozing credibility.
- Seven seconds. That’s all the time you have to make an impression. Is your business making a good one?
- Products are made in the factory, but brands are made in the mind
- A brand is a person that has a voice, evokes emotion and spreads a message.
- The core livelihood of a business revolves on efficient and effective marketing.
- Social media is nothing like traditional media. It should be used to listen, learn, engage, and build relationships.
