A blue ocean strategic move can create brand equity that lasts for decades
A blue ocean strategic move can create brand equity that lasts for decades

Similar W. Chan Kim quotes:
Other Digital Marketing Quotes :
- Unless your message is that you have no message, you need a message.
- Try to say everything in an ad and you end up saying nothing.
- Consumers care less about your brand’s vision statement, they want value delivered
- Activate your followers, don’t just collect them like stamps.
- I think nowadays, you need to do inbound and outbound-it’s crucial to do both.
- If everyone could see it, then it wouldn’t be a Vision
- Spreadsheets are more important to marketing than pretty pictures these days.
- Imagination without vision, is like a brand with no passion
- A brand is a person that has a voice, evokes emotion and spreads a message.
- If your stories are all about your products and services, that’s not storytelling. It’s a brochure.
- Noise is the primary hurdle we must overcome. We’re always one click away from being ignored.
- You can’t be it for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.
- Content builds relationships. Relationships are built on trust. Trust drives revenue.
- Viral marketing is almost like finding love. You have to stop doing it to actually make it happen.
- Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.
- If you are in a competitive industry, great online reviews are not just nice to have, they are a requirement!
- What are you doing to serve your customers a little more every day?
- People change, and so do their aspirations, and so should brands.
- Don’t try to follow trends. Create them.
- When you say the word marketing, do you think of serving? Until you do, you’re going to live far below your highest potential.