You’ve got to start with the customer experience and work back toward the technology – not the other way around.
You’ve got to start with the customer experience and work back toward the technology – not the other way around.

Similar Steve Jobs quotes:
Other Entrepreneurship :
- Customers don’t know what they want until we’ve shown them.
- The entrepreneur works 24×7 365 days and that’s why they look cool
- When you’re ready, nothing can stop you. If something’s stopping you, you’re not ready.
- What’s dangerous is not to evolve, not to invent, not to improve the customer experience.
- We have essentially no patents in SpaceX. If we published patents, it would be farcical, because the Chinese would just use them as a recipe book.
- Would you rather work forty hours a week at a job you hate or eighty hours a week doing work you love?
- Your margin is my opportunity.
- The people who are crazy enough to think they can change the world are the ones who do.
- The death of the entrepreneur is solitude.
- For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
- Do not focus on problems; focus on solutions!
- Thinking big is a skill all entrepreneurs should be focused on cultivating.
- I could either watch it happen or be a part of it.
- Don’t try to mine gold when you can sell shovels.
- I do not adopt softness towards others because I want to make them better.
- Life has no limitations except the ones we make.
- The secret of success is to do the common thing uncommonly well.
- It’s called entrepreneurSHIP, not entrepreneurSIT. Don’t wait. Just ship.
- Build systems for the business to come, not the business you have.
- It’s not about money or connections. It’s the willingness to outwork and outlearn everyone.