We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

Similar Jeff Bezos quotes:
Other Innovation Quotes :
- The alluring, long-shot chance of a huge gain is the grease that lubricates the machine of innovation.
- Everything you’ve ever wanted is on the other side of fear.
- Yielding to convention yields nothing new.
- Sometimes imagination outsmarts intelligence and enthusiasm outshines experience.
- If I had asked the public what they wanted, they would have said a faster horse.
- Innovation is the new ideas or solution proposals to the needs of humans which have not been fulfilled to increase their life standards and welfare.
- The value of an idea lies in the using of it.
- You can expect no influence if you are not susceptible to influence.
- If you are not innovating, you are deteriorating.
- Disruption causes vast sums of money to flow from existing businesses and business models to new entrants.
- Before innovation – or practical creativity – there is insight. You must see the world differently.
- Innovators make the previously impossible possible.
- You cannot cling to the norm and desire innovation. You must think outside of the box to shake the table – possibly break it to pieces.
- A mind get its rest when it is meditative and a mind get its respect when it is creative.
- Innovation requires, above all else, a willingness to embrace chaos.
- Innovators are pioneers, great problem-solvers; and creators of a better context.
- Dreamers are mocked as impractical. The truth is they are the most practical, as their innovations lead to progress and a better way of life for all of us.
- Creativity is the DNA of innovation, the virus of evolution, the antidote to automation
- The less you use your brain, the less it will be there for use when you need it.
- Your competitor sees innovation as an opportunity not an inconvenience