Hello,
My goal as an academician is to do as much research as possible to learn more about the adoption of new technologies. I truly hope to contribute to science and society by describing the dynamics of the mass adoption of innovations. That’s why, I recently decided to put together my research findings from the past 7 years in a book where I also explain social media and consumer behavior in simple terms. I’ve been writing the last passages and Ill post the link here on this page when the book is published.
Here’s the tentative cover and the table of contents:
Table of Contents
Fast facts of Social media
Social media in Japan & Asia
Social media and communication theory
The dark side of social media
Social media and culture
Social journalism
Social gaming
Social learning
Social media and socio-biology
Social media and the brain
Social media and the future
Social media and business
Kotler, Drucker, Jobs and social media
Social media campaigns
Social media and consumer psychology
Social media content management
Social media advertising
Social business models and applications
