I do not adopt softness towards others because I want to make them better.

Similar Steve Jobs quotes:

• If you define the problem correctly, you almost have the solution.
• You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
• Customers don’t know what they want until we’ve shown them.
• Innovation is the ability to see the change as an opportunity; not a threat.
• Quality is more important than quality. One home run is better than two doubles.

Other Entrepreneurship :

• Trying is failing with honor.
• No business can continue to shrink. That can only go on for so long before irrelevancy sets in.
• High expectations are the key to everything.
• Innovation distinguishes between a leader and a follower.
• Entrepreneurship is where a noble cause meets the passion.
• Be so good they can’t ignore you.
• If something is important enough, even if the odds are against you, you should still do it.
• Any product that needs a manual to work is broken.
• Entrepreneurship isn’t about luck, it’s about vision, time management, creativity, determination and goals.
• There’s no reason to have a plan B because it distracts from plan A.
• Everyone has a boss, and a business owner’s boss is the customer.
• We have essentially no patents in SpaceX. If we published patents, it would be farcical, because the Chinese would just use them as a recipe book.
• Premature success rarely lasts as long as delayed success.
• Success does not consist in never making mistakes but in never making the same one a second time.
• Make it happen, or it won’t.
• You can do more than you think
• The vision for Echo and Alexa was inspired by the Star Trek computer
• All Disruption starts with introspection.
• Sell before you start

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