How you climb a mountain is more important than reaching the top.
How you climb a mountain is more important than reaching the top.

Similar Yvon Chouinard quotes:
Other Entrepreneurship :
- People have a voracious appetite for a better way, and yesterday’s ‘wow’ quickly becomes today’s ‘ordinary’.
- Watch, listen, and learn. You can’t know it all yourself. Anyone who thinks they do is destined for mediocrity.
- Pride supports us when we fail, betrays us when we succeed.
- Happy people produce. Bored people consume.
- Your price makes a statement about your credibility. The more you charge, the more people respect you!
- We have essentially no patents in SpaceX. If we published patents, it would be farcical, because the Chinese would just use them as a recipe book.
- Get big quietly, so you don’t tip off potential competitors.
- Creating anything that never existed before is not sanity.
- don’t wait for opportunity, create it
- Picasso had a saying – ‘good artists copy, great artists steal‘ – and we have always been shameless about stealing great ideas.
- If you’re watching your competitors, you’re unlikely to invent a bunch of stuff on your own.
- Focus on goals, not obstacles
- Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
- Your brand story’s happily ever after involves open wallets.
- Tough times don’t last. Tough people do.
- Customers don’t know what they want until we’ve shown them.
- Entrepreneurs are those who transform society through the power of their ideas.
- It does not matter how slowly you go as long as you do not stop.
- You receive a great number of rewards as soon as you begin creating something you dream of deep within your soul.
- The only thing worse than starting something and failing… is not starting something.